Will Disney's new 3D concert film top Hannah Montana/Miley Cyrus: The Best of Both Worlds Concert Tour?

'Jonas Brothers 3D' Anticipation Grows

on February 06, 2009 by Phil Contrino
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A little more than a year after the success of Hannah Montana/Miley Cyrus: The Best of Both Worlds Concert Tour, movie theatres will need to prepare for another huge wave of excited girls.

Interest levels are high for Disney's Jonas Brothers: The 3D Concert Experience, which is set to hit theatres three weeks from now on February 27. Tickets for the film went on sale earlier this week, and eager fans are already scooping them up. In order to help promote advance purchases, both Fandango and MovieTickets.com are offering a free download of a music video for the song called "Tonight."

In a poll of nearly 2,000 users conducted by Fandango, a staggering 97% said they would be seeing the film on opening weekend. With such a young fan base, Jonas Brothers 3D will obviously rely on the opening weekend rush for much of its domestic haul. Midnight showings could also help supplement the film's debut numbers, considering that 66% of respondents in the same poll said they would take advantage of that option. Schools and various places of employment may also need to be prepared for the release of the film, considering that 51% of respondents said they planned on taking some time off from school or work in order to catch it earlier.

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“We hope that Jonas could be a 3D phenomenon along the lines of Hannah, and it’s clearly appealing to a similar audience. The prospects are looking good, as Jonas represents nearly 15% of our weekly ticket sales. Since tickets just went on sale this week, we expect that number to go up significantly in the next few weeks as we get closer to the film’s release date," Rick Butler, COO of Fandango told B OXOFFICE.

Even though it is bound to produce a solid opening weekend, Jonas Brothers 3D could maintain its audience very well during the following weeks. The month of March is full of major studio releases that will appeal mostly to adult audiences. Jonas Brothers 3D has little to fear from the likes of Duplicity, Knowing, Sunshine Cleaning and I Love You, Man. The two major films that will chip away at its audience the most will be Race to Witch Mountain (another Disney release) and Monsters vs. Aliens.

Looking back, Hannah Montana grossed $31 million during its opening weekend from 683 locations. Despite being billed as a limited run, the film hung around in theatres for 15 weeks and finished its domestic run with $65.3 million in the bank. Hannah Montana peaked at 685 locations.

According to early industry estimates, Jonas Brothers 3D will be playing at roughly 1,100 locations. The film will also have the advantage of showing on an estimated 55 IMAX 3D screens for one week, which is not something that Hannah Montana was able to say.

“We’re delighted to be a part of Disney’s next big 3D film event and this special one-week run is a great way to jump-start the five-picture deal our companies announced last year,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment in an official release.

Once again, it looks as though Disney's business model of building an audience through television and then converting that interest into a theatrical release is going to pay off. After all, the Jonas Brothers have built their following with the help of their television movie, Camp Rock.

In addition to the Hannah Montana franchise, the High School Musical series recently made a successful jump to the bigscreen. High School Musical 3: Senior Year opened with an incredibly healthy $42 million haul this past October before collecting an impressive $90.5 million cumulative gross domestically. The first two High School Musical movies both premiered on television.

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