Weekend Predictions: 'Texas Chainsaw 3D' & 'Promised Land'

on January 02, 2013 by BOXOFFICE Staff
Print

jan4.pngThe holiday season officially comes to an end, although the box office should exhibit one last surge of strength off the heels of New Year's as we officially kick off 2013 this weekend with two new wide releases.

With the NFL playoffs in force, many films could be slightly impacted over the weekend.

Texas Chainsaw 3D

PROS:

- The brand name recognition could propel horror fans to turn out.
- The lack of horror films since October may increase demand for this.
- Twitter activity has been generally strong for the past few weeks. 

CONS:

- The weekend after the holidays is mostly known for disappointing/low openings.
- Similarly, for anyone still in the holiday mindset, a slasher/horror flick won't be at the top of their "must see" list.
- The Texas Chainsaw name is hit and miss, last indicated by 2006's modest $18.5 million debut for The Texas Chainsaw Massacre: The Beginning.

Promised Land

PROS:

- Matt Damon is a well-liked star with enough a following of his own to generate interest.
- Crowd-pleasers can find success at any time of the year.

CONS:

- Will pitching the film as "from the director of Good Will Hunting" have any relevance 15 years after that hit movie released?
- The low theater count will work against any chance of a breakout opening.
- Adults are still occupied by holiday releases like Django Unchained and Les Miserables.
- Again, the first weekend in January after the holidays isn't known for producing breakouts. 

Check out our predictions for the entire top 10 in the table below.

Title Release Date Distributor Opening Weekend Cumulative
The Hobbit: An Unexpected Journey Dec 14, 2012 Warner Bros. / New Line
$19,800,000 $265,200,000
Django Unchained Dec 25, 2012 Weinstein Company
$18,500,000 $103,000,000
Texas Chainsaw 3D Jan 4, 2013 Lionsgate
$17,500,000 $17,500,000
Les Miserables (2012) Dec 25, 2012 Universal
$17,300,000 $104,800,000
Parental Guidance Dec 25, 2012 Fox
$10,000,000 $52,700,000
Jack Reacher Dec 21, 2012 Paramount
$9,000,000 $64,200,000
This is 40 Dec 21, 2012 Universal
$8,500,000 $55,000,000
Lincoln Nov 9, 2012 Disney / DreamWorks
$5,300,000 $144,000,000
The Guilt Trip Dec 19, 2012 Paramount
$4,500,000 $31,200,000
Monsters, Inc. 3D Dec 19, 2012 Disney
$3,800,000 $27,800,000
Silver Linings Playbook Nov 16, 2012 Weinstein Company
$3,300,000 $34,500,000
Promised Land (2012) Dec 28, 2012 Focus
$3,200,000 $3,600,000

Phil Contrino, Daniel Garris, Alex Edghill and Shawn Robbins contributed to this report.

Tags: Promised Land, Texas Chainsaw 3D
Print

read all Articles »


1 Comment

  • rossparkinson on 03 January 2013

    Did you forget about the national wide release of "The Impossible" for this weekend or do you simply rank it lower than 12th? Others are estimating a $4-5m take for the weekend, which would place it in 9th or 10th spot on y our chart.

What do you think?