Admission, The Croods and Olympus Has Fallen join our Long Range Forecast this weekend. Each is currently scheduled to open on Friday, March 22.
Admission
PROS:
- Tina Fey hasn't been in many films, but Baby Mama and Date Night both had very solid box office performances.
- The combination of Tina Fey and Paul Rudd could help the film appeal to date night audiences.
- The film could have a good chance of holding up well given the past box office history of both Fey and Rudd.
CONS:
- While they aren't the most direct competition, The Croods and Olympus Has Fallen will make the marketplace as a whole quite crowded that weekend.
- As a Focus release, likely won't receive an ultra-wide opening weekend location count.
The Croods
PROS:
- Competition for family audiences in March and April appears to be light, especially if parents keep younger children away from Oz: The Great and Powerful and G.I. Joe: Retaliation.
- DreamWorks Animation and Fox are sure to do everything they can to make their first collaboration a success.
- DreamWorks Animation has had good March performances in recent years with 2009's Monsters vs. Aliens and 2010's How to Train Your Dragon.
- Holding power is likely to be strong.
CONS:
- DreamWorks Animation is coming off of Rise of the Guardians, which delivered the studio's most disappointing performance in quite some time.
- Early marketing suggests that the film is lacking in the the cuteness department, which typically helps draw the attention of younger moviegoers.
Olympus Has Fallen
PROS:
- Will beat fellow White House under attack film White House Down to the punch by three months.
- The film boasts a strong ensemble cast headlined by Gerard Butler, Aaron Eckhart and Morgan Freeman.
CONS:
- Early internet reaction to the film's trailer appears to be mixed.
- Gerard Butler currently isn't anywhere near the box office draw he was only a few years ago.
- Likely to be front-loaded, especially with G.I. Joe: Retaliation opening just one week later.
Notable changes on our forecast this week include ...
Check out our predictions for these and other upcoming films in the table below.
| Title | Release Date | Distributor | Opening Weekend | Cumulative |
|---|---|---|---|---|
| The Croods | Mar 22, 2013 | Fox / DreamWorks Animation |
$40,000,000 | $150,000,000 |
| Olympus Has Fallen | Mar 22, 2013 | FilmDistrict |
$18,000,000 | $48,000,000 |
| Admission | Mar 22, 2013 | Focus |
$15,000,000 | $50,000,000 |
| The Call | Mar 15, 2013 | Sony / TriStar |
$12,000,000 | $28,000,000 |
| The Incredible Burt Wonderstone | Mar 15, 2013 | Warner Bros. / New Line |
$17,000,000 | $52,000,000 |
| Dead Man Down | Mar 8, 2013 | FilmDistrict |
$9,000,000 | $25,000,000 |
| Oz: The Great and Powerful | Mar 8, 2013 | Disney |
$55,000,000 | $160,000,000 |
| Jack the Giant Slayer | Mar 1, 2013 | Warner Bros. / New Line |
$23,000,000 | $60,000,000 |
| Phantom (2013) | Mar 1, 2013 | RCR Media Group |
$5,000,000 | $13,000,000 |
| The Last Exorcism Part II | Mar 1, 2013 | CBS Films |
$11,000,000 | $23,000,000 |
| 21 And Over | Mar 1, 2013 | Relativity Media |
$15,000,000 | $45,000,000 |
| Dark Skies | Feb 22, 2013 | Weinstein / Dimension |
$10,000,000 | $23,000,000 |
| Snitch (2013) | Feb 22, 2013 | Lionsgate / Summit |
$13,000,000 | $35,000,000 |
| A Good Day to Die Hard | Feb 14, 2013 | Fox |
$47,000,000* | $125,000,000 |
| Safe Haven | Feb 14, 2013 | Relativity Media |
$22,000,000* | $57,000,000 |
| Escape From Planet Earth | Feb 14, 2013 | Weinstein Company |
$15,000,000* | $40,000,000 |
| Beautiful Creatures (2013) | Feb 14, 2013 | Warner Bros. |
$21,000,000* | $55,000,000 |
| Identity Thief | Feb 8, 2013 | Universal |
$19,000,000 | $62,000,000 |
| Side Effects (2013) | Feb 8, 2013 | Open Road |
$21,000,000 | $65,000,000 |
| Warm Bodies | Feb 1, 2013 | Lionsgate / Summit |
$18,000,000 | $47,000,000 |
| Bullet to the Head | Feb 1, 2013 | Warner Bros. |
$7,000,000 | $17,000,000 |
* = 4-day weekend (Friday-Monday)
Phil Contrino, Daniel Garris, Alex Edghill and Shawn Robbins contributed to this report.
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