Weekend Predictions: 'Zero Dark Thirty', 'A Haunted House' & 'Gangster Squad'

on January 09, 2013 by BOXOFFICE Staff
Print

jan11.pngThis weekend sees the wide release of three films, including Gangster Squad and A Haunted House. The most buzzed-about release, however, is the expansion of Zero Dark Thirty. The film has been in limited release for several weeks and on the heels of plenty of awards buzz will make its way into theaters nationwide.

Zero Dark Thirty

PROS:

- Brings with it considerable Oscar buzz and a likely boost in interest once nominations are revealed on Thursday.
- Has performed exceptionally well in limited release, on par with or ahead of Black Hawk Down at the same time in 2001/2002.
- Director Kathryn Bigelow carries some goodwill after the Oscar and home video market success of The Hurt Locker
- The mostly untold story of bin Laden's killing could provide catharsis in some ways for viewers. 

CONS:

- Are audiences willing or ready to see a film about Osama bin Laden?
- Modern war-related movies don't typically do well at the box office.
- A lot of competition for adult audiences will make chances for a breakout even harder. 

Gangster Squad

PROS:

- The ensemble cast could attract general audiences.
- The strong marketing push from Warner Bros. has generated significant awareness. 

CONS:

- Gangster movies don't usually break out either.
- Faces direct competition for adult audiences with Zero Dark Thirty

A Haunted House

PROS:

- It's been awhile since a comedy aimed for the young adult audience.
- Twitter activity has been relatively strong for the film. 

CONS:

- The paranormal genre may have played out too soon for this spoof to have as much relevance as it could.
- Fans of this kind of movie may be waiting for April's Scary Movie 5

Check out our predictions for these films and the rest of the top 10 in the table below.

Title Release Date Distributor Opening Weekend Cumulative
Zero Dark Thirty Dec 19, 2012 Sony / Columbia
$24,600,000 $30,000,000
A Haunted House Jan 11, 2013 Open Road
$17,900,000 $17,900,000
Gangster Squad Jan 11, 2013 Warner Bros.
$17,800,000 $17,800,000
Django Unchained Dec 25, 2012 Weinstein Company
$15,000,000 $130,300,000
Les Miserables (2012) Dec 25, 2012 Universal
$11,500,000 $121,200,000
The Hobbit: An Unexpected Journey Dec 14, 2012 Warner Bros. / New Line
$10,000,000 $279,300,000
Texas Chainsaw 3D Jan 4, 2013 Lionsgate
$7,500,000 $33,300,000
Parental Guidance Dec 25, 2012 Fox
$5,700,000 $60,400,000
Jack Reacher Dec 21, 2012 Paramount
$4,800,000 $72,800,000
Lincoln Nov 9, 2012 Disney / DreamWorks
$4,700,000 $150,900,000
This is 40 Dec 21, 2012 Universal
$4,500,000 $61,600,000
Silver Linings Playbook Nov 16, 2012 Weinstein Company
$4,000,000 $40,300,000

Phil Contrino, Daniel Garris, Alex Edghill and Shawn Robbins contributed to this report.

Tags: A Haunted House, Zero Dark Thirty, Gangster Squad
Print

read all Articles »


0 Comments

No comments were posted.

What do you think?