Weekend Predictions: 'Identity Thief' & 'Side Effects'

on February 06, 2013 by BOXOFFICE Staff
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feb8.pngOpening this weekend are director Seth Gordon's Identity Thief and director Steven Soderbergh's Side Effects.

Identity Thief

PROS:

- The casting of Melissa McCarthy and Jason Bateman should be very appealing given the former's increasing popularity since Bridesmaids and the latter's own fan base.
- Aside from the bombing of Movie 43, audiences haven't had an appealing R-rated comedy in awhile.
- Director Seth Gordon is on a roll after Horrible Bosses and Four Christmases became box office successes in 2011 and 2008, respectively.
- Social media tracking has been strong, and the film currently leads Fandango's Top 5 sellers. 

CONS:

- With certain exceptions, comedies tend to be more about legs than a huge opening weekend.
- Bateman is not a consistent box office draw (see The Change-Up).

Side Effects

PROS:

- A strong cast including Channing Tatum, Jude Law, Mara Rooney, and Catherine Zeta-Jones.
- Director Steven Soderbergh found success with similar thriller themes in Contagion

CONS:

- Could be overshadowed by Identity Thief and the recent glut of thrillers in the market.
- The film is nowhere to be seen in Fandango's best five sellers as of Wednesday.
- Channing Tatum hasn't been featured prominently in much of the marketing. 

Check out our predictions for these films and the remainder of the top 10 in the table below.

Title Release Date Distributor Opening Weekend Cumulative
Identity Thief Feb 8, 2013 Universal
$27,800,000 $27,800,000
Side Effects (2013) Feb 8, 2013 Open Road
$13,200,000 $13,200,000
Warm Bodies Feb 1, 2013 Lionsgate / Summit
$11,700,000 $36,800,000
Silver Linings Playbook Nov 16, 2012 Weinstein Company
$7,000,000 $90,100,000
Hansel and Gretel: Witch Hunters Jan 25, 2013 Paramount
$5,700,000 $43,800,000
Mama Jan 18, 2013 Universal
$4,000,000 $63,700,000
Zero Dark Thirty Dec 19, 2012 Sony / Columbia
$3,800,000 $83,300,000
Argo Oct 12, 2012 Warner Bros.
$2,400,000 $123,700,000
Django Unchained Dec 25, 2012 Weinstein Company
$2,300,000 $154,500,000
Bullet to the Head Feb 1, 2013 Warner Bros.
$2,200,000 $8,400,000

Phil Contrino, Daniel Garris, Alex Edghill and Shawn Robbins contributed to this report.

Tags: Side Effects, Identity Thief
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