Friday Update: Relativity estimates that Safe Haven made $8.9 million on Valentine's Day. That means it ended up behind the grosses of Valentine's Day ($23.4 million) and The Vow ($11.4 million) on the most romantic day of the year. It did top the $6 million Valentine's Day haul of Just Go With It.
Wednesday Update: There aren't many sure things in Hollywood, but one of them is that if you release a romantic film in time for Valentine's Day you will rake in money from couples.
This year, Relativity will open Safe Haven just in time--it hits theaters right on Valentine's Day--to (hopefully) become the movie part of dinner and a movie. The romantic drama stars Josh Duhamel and Julianne Hough, but the biggest star might just be Nicholas Sparks, the writer of the novel on which the film is based. Sparks has built a reputation as an author who knows how to woo female moviegoers with a sappy love story before turning the drama up to induce tears. Boyfriends and husbands shutter when they hear his name.
It may be tough for Safe Haven to match the Valentine's Day performance of recent entries such as The Vow, Just Go With It and the aptly titled Valentine's Day. Duhamel and Hough certainly have their fans, but they aren't on the same level as The Vow's combo of Channing Tatum and Rachel McAdams, Just Go With It's Adam Sandler and Jennifer Aniston or the never-ending ensemble of Valentine's Day. Boxoffice.com is currently predicting that Safe Haven will make $28 million during the four-day holiday weekend. We will release our final prediction this afternoon.
Here's a quick look at how those three previous films performed:
Release Date: February 12, 2010
Gross on Valentine's Day: $23.4 million
Opening Weekend Gross (3-Day): $56.3 million
Domestic Cume: $110.5 million
Global Cume: $216.5 million
Just Go With It
Release Date: February 11, 2011
Gross on Valentine's Day: $6 million
Opening Weekend Gross (3-Day): $30.5 million
Domestic Cume: $103 million
Global Cume: $215 million
Release Date: February 10, 2012
Gross on Valentine's Day: $11.5 million
Opening Weekend Gross (3-Day): $41.2 million
Domestic Cume: $125 million
Global Cume: $197 million