Weekend Predictions: 'Admission', 'The Croods', & 'Olympus Has Fallen'

on March 20, 2013 by BOXOFFICE Staff
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mar22.pngThree new releases enter the fray this weekend in an effort to dethrone Disney's Oz from first place. Will The Croods, Admission, and/or Olympus Has Fallen succeed?

The Croods

PROS:

- The DreamWorks brand name and voice cast.
- Families who have had their fill of Oz may be looking for something fresh this weekend.
- Early reviews have been strong. 

CONS:

- Where The Lorax was able to capitalize on being the first big animated movie of the year in 2012, The Croods is at disadvantage when it comes to upfront demand because of Oz stealing that crowd's thunder.
- DreamWorks' original animated movies, and most in general, tend to be more back-loaded. The Easter bump next week could enhance that effect.

Admission

PROS:

- Tina Fey has been riding a growing wave of popularity for several years.
- The pairing of Fey with comedy mainstay Paul Rudd could make for an appealing duo. 

CONS:

- Marketing has failed to give audiences a reason to rush out for the movie beyond the star teaming. Date Night this is not.
- Twitter, Facebook, and Flixster tracking aren't doing much to impress. 

Olympus Has Fallen

PROS:

- Adult audiences (men in particular) haven't been targeted in awhile this year. A popcorn action flick might be just what the doctor ordered.
- Aaron Eckhart and Gerard Butler have had their share of past successes in the action genre. 

CONS:

- Neither Eckhart nor Butler are consistent box office draws.
- Reviews aren't looking good, and those aware of this summer's White House Down may be inclined to wait for that similarly plotted flick. 

Check out our predictions for these films and the remainder of the weekend's top 10 in the table below.

Title Release Date Distributor Opening Weekend Cumulative
The Croods Mar 22, 2013 Fox / DreamWorks Animation
$40,000,000 $40,000,000
Olympus Has Fallen Mar 22, 2013 FilmDistrict
$22,500,000 $22,500,000
Oz: The Great and Powerful Mar 8, 2013 Disney
$20,000,000 $175,300,000
Spring Breakers Mar 15, 2013 A24
$9,100,000 $9,400,000
The Call Mar 15, 2013 Sony / TriStar
$9,000,000 $31,200,000
Admission Mar 22, 2013 Focus
$8,400,000 $8,400,000
The Incredible Burt Wonderstone Mar 15, 2013 Warner Bros. / New Line
$4,700,000 $17,800,000
Jack the Giant Slayer Mar 1, 2013 Warner Bros. / New Line
$3,000,000 $59,100,000
Identity Thief Feb 8, 2013 Universal
$2,500,000 $127,600,000
Snitch (2013) Feb 22, 2013 Lionsgate / Summit
$1,900,000 $40,300,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.

Tags: Olympus Has Fallen, Admission, The Croods
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