Three new releases enter the fray this weekend in an effort to dethrone Disney's Oz from first place. Will The Croods, Admission, and/or Olympus Has Fallen succeed?
- The DreamWorks brand name and voice cast.
- Families who have had their fill of Oz may be looking for something fresh this weekend.
- Early reviews have been strong.
- Where The Lorax was able to capitalize on being the first big animated movie of the year in 2012, The Croods is at disadvantage when it comes to upfront demand because of Oz stealing that crowd's thunder.
- DreamWorks' original animated movies, and most in general, tend to be more back-loaded. The Easter bump next week could enhance that effect.
- Tina Fey has been riding a growing wave of popularity for several years.
- The pairing of Fey with comedy mainstay Paul Rudd could make for an appealing duo.
- Marketing has failed to give audiences a reason to rush out for the movie beyond the star teaming. Date Night this is not.
- Twitter, Facebook, and Flixster tracking aren't doing much to impress.
Olympus Has Fallen
- Adult audiences (men in particular) haven't been targeted in awhile this year. A popcorn action flick might be just what the doctor ordered.
- Aaron Eckhart and Gerard Butler have had their share of past successes in the action genre.
- Neither Eckhart nor Butler are consistent box office draws.
- Reviews aren't looking good, and those aware of this summer's White House Down may be inclined to wait for that similarly plotted flick.
Check out our predictions for these films and the remainder of the weekend's top 10 in the table below.
|Title||Release Date||Distributor||Opening Weekend||Cumulative|
|The Croods||Mar 22, 2013||Fox / DreamWorks Animation
|Olympus Has Fallen||Mar 22, 2013||FilmDistrict
|Oz: The Great and Powerful||Mar 8, 2013||Disney
|Spring Breakers||Mar 15, 2013||A24
|The Call||Mar 15, 2013||Sony / TriStar
|Admission||Mar 22, 2013||Focus
|The Incredible Burt Wonderstone||Mar 15, 2013||Warner Bros. / New Line
|Jack the Giant Slayer||Mar 1, 2013||Warner Bros. / New Line
|Identity Thief||Feb 8, 2013||Universal
|Snitch (2013)||Feb 22, 2013||Lionsgate / Summit
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.