The path to success for The Great Gatsby will not be an easy one.
With its May 10 release date, Baz Luhrmann's take on the classic novel is sandwiched between two mega blockbusters: Iron Man 3 on May 3 and Star Trek Into Darkness on May 17. Warner Bros. is clearly banking on Gatsby to serve as a breath of fresh air for movie-goers who aren't looking forward to another summer of explosions, car chases and superheros. Sure, it's a gamble, but it could pay off handsomely.
The good news is that Gatsby's marketing campaign is really starting to connect. The latest trailer resulted in an encouraging rush of buzz on Facebook and Twitter. Gatsby's official Facebook page has added 103,000 new likes this week, which puts it second only to Fast & Furious 6 during the period of 4/5-4/10. Iron Man 3's page has added around 92,000 during the same timeframe. On Twitter, Gatsby inspired a healthy 32,326 tweets during that period compared to 16,619 for Iron Man 3.
BoxOffice.com is currently predicting a $24 million opening for Gatsby. Stay tuned as we finalize that prediction closer to the film's release.