Long Range Forecast: 'Grown Ups 2' & 'Pacific Rim'

on May 17, 2013 by BOXOFFICE Staff
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july12.pngJoining our Long Range Forecast this week are Grown Ups 2 and Pacific Rim.

Grown Ups 2

PROS:

- The returning ensemble cast led by Adam Sandler. (Is anybody going to miss Rob Schneider? We don't think so.)
- The first film was a $271.4 million global hit thanks Sandler's fans and families in general back in 2010. 
- With no major comedies opening after it, Grown Ups 2 could enjoy another leggy run. 

CONS:

- Sandler's recent efforts in Jack & Jill and That's My Boy have led to some of his worst box office performances.
- Can the appeal of this group of comedians strike lightning twice? The success of the original seemed like a fluke to some.
- It's very possible that its thunder could be stolen by The Hangover Part III and The Internship.

Pacific Rim

PROS:

- Online buzz is reaching a boiling point, particularly among the fanboy crowd.
- Director Guillermo del Toro has a following all his own.
- As one of the summer's only original and non-sequel properties, audiences could flock to it with the promise of seeing something completely different. 
- Unlike del Toro's previous movies, Pacific Rim could appeal heavily to younger audiences and fans of the Transformers movies.
- With limited blockbuster competition opening after it, solid word of mouth could drive a lengthy box office run.
- The mid-July date has been used by Warner Bros. to great effect in recent years with the Dark Knight sequels, Inception, and Harry Potter movies all finding great success in that slot.

CONS:

- Online buzz doesn't always translate to real world anticipation.
- While del Toro's reputation is very positive, the fact remains that he doesn't have a big box office success on his resume yet. He's not a widely recognizable name outside of fans.
- Where the Transformers movies had a built-in appeal thanks to its established brand name, Pacific Rim will have to work more to entice audiences. 

Notable changes on our forecast this week include Epic (down from last week) and The Purge (up from last week). 

Check out our predictions for these and other upcoming films in the table below.

 

Title Release Date Distributor Opening Weekend Cumulative
Pacific Rim Jul 12, 2013 Warner Bros.
$55,000,000 $185,000,000
Grown Ups 2 Jul 12, 2013 Sony / Columbia
$40,000,000 $128,000,000
The Lone Ranger Jul 3, 2013 Disney
$32,000,000** $122,000,000
Despicable Me 2 Jul 3, 2013 Universal
$76,000,000** $353,000,000
The Heat Jun 28, 2013 Fox
$37,000,000 $152,000,000
White House Down Jun 28, 2013 Sony / Columbia
$36,000,000 $112,000,000
World War Z Jun 21, 2013 Paramount
$40,000,000 $105,000,000
Monsters University Jun 21, 2013 Disney
$75,000,000 $260,000,000
Man of Steel Jun 14, 2013 Warner Bros.
$108,000,000 $325,000,000
This Is The End Jun 12, 2013 Sony / Columbia
$28,000,000* $97,000,000
The Internship Jun 7, 2013 Fox
$15,000,000 $42,000,000
The Purge Jun 7, 2013 Universal
$17,000,000 $40,000,000
Now You See Me May 31, 2013 Lionsgate / Summit
$16,000,000 $50,000,000
After Earth May 31, 2013 Sony / Columbia
$39,000,000 $110,000,000
Fast & Furious 6 May 24, 2013 Universal
$108,000,000** $225,000,000
Epic May 24, 2013 Fox
$30,000,000** $85,000,000

 

The Hangover Part 3   May 23, 2013 Warner Bros.  $73,000,000**    $185,000,000 

* = 3-day weekend (Fri-Sun)

** = 4-day weekend (Fri-Mon)

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: Grown Ups 2, Pacific Rim
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