Weekend Forecast: 'One Direction: This Is Us', 'Getaway', & 'Closed Circuit'

on August 28, 2013 by BoxOffice Staff
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aug30.pngThe final weekend of summer is here. Closing out the season in time for Labor Day weekend are new releases One Direction: This Is Us, Getaway, and Closed Circuit (opening Wednesday).

One Direction: This Is Us

PROS:

- The band's popularity has certainly reached "phenom" status among its wide (and young) fan base.
- Twitter activity for the band has been very strong in recent weeks.
- Past concert pics from the likes of Miley Cyrus and Justin Bieber have found a great deal of box office success. 

CONS:

- Much of the online buzz could likely be attributed more to the release of their new single and album.
- Flixster fan anticipation is extraordinarily low.
- Concert pics don't always break out to massive numbers, although films from Katy Perry and The Jonas Brothers still fared well overall. 

Getaway

PROS:

- Selena Gomez's presence could attract her young fans.
- Ethan Hawke is in the middle of something of a career comeback thanks to success in Sinister, The Purge, and Before Midnight

CONS:

- After a jam-packed summer market, audiences are likely to shy away from anymore action flicks right now.
- Social network buzz metrics aren't encouraging.
- Gomez's younger female fan base is more likely to show up for One Direction: This Is Us

Closed Circuit

PROS:

- Eric Bana and Rebecca Hall give the film some needed recognizable faces.
- Distributor Focus Features found surprising success with The Debt two years ago around this time of year.

CONS:

- Marketing has been skim, meaning awareness itself is very low for the film.
- Opening in an estimated 800 locations will mute potential grosses even more.
- The over-crowded market is sure to hit a film like whose star power, despite being recognizable, is still next to nil.

We're forecasting a $2.4 million 4-day weekend and $3 million 6-day start for Closed Circuit.

Check out our 4-day forecast for the remaining openers and the weekend's top 11 in the table below.

Title Release Date Distributor 4-Day Weekend Gross Domestic Total through Monday, September 2
One Direction: This Is Us Aug 30, 2013 Sony / TriStar
$22,000,000 $22,000,000
Lee Daniels' The Butler Aug 16, 2013 Weinstein Company
$20,500,000 $79,800,000
We're the Millers Aug 7, 2013 Warner Bros. / New Line
$15,000,000 $112,000,000
Planes Aug 9, 2013 Disney
$9,800,000 $73,000,000
The Mortal Instruments: City of Bones Aug 21, 2013 Sony / Screen Gems
$6,500,000 $24,100,000
Elysium Aug 9, 2013 Sony / TriStar
$6,400,000 $78,500,000
The World's End Aug 23, 2013 Focus
$6,300,000 $18,100,000
Getaway Aug 30, 2013 Warner Bros.
$6,200,000 $6,200,000
Percy Jackson: Sea of Monsters Aug 7, 2013 Fox
$5,300,000 $55,800,000
You're Next Aug 23, 2013 Lionsgate
$4,700,000 $14,000,000
Blue Jasmine Jul 26, 2013 Sony Pictures Classics
$3,900,000 $20,300,000




 

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.
Tags: Closed Circuit, Getaway, One Direction: This Is Us
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3 Comments

  • mtrm0040 on 29 August 2013

    Umm, Guys - this doesn't make any sense!!! Why would Butler, We're the Millers, and Planes have bigger box office number than last week. There is no expansion of theaters for these movies. I think you've made a mistake.

    • Kenneth on 29 August 2013

      It's a four day weekend. That's why they predict bigger number than last weekend for the movies you mentioned

      • mtrm0040 on 30 August 2013

        My bad!! Thanks for clarifying.

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