How should Hollywood define "bankable" in 2013?
Should it be based more on the relationship between salary and grosses? Or should it be based on the ability to consistently pick quality projects that do well at the box office? At Boxoffice.com we put more stock in the ability to consistently pick quality projects, but the other factors are also very important. With all due respect to Forbes, we have a different, more fluid definition of bankable than the one that led them to put Natalie Portman and Kristen Stewart at the top of their new list. Portman and Stewart are talented actresses, but they are not what we would call reliable draws.
May 2013 is poised to kick off the summer movie season in a big way.
Living up to the impressive $1.024 billion haul that May 2012 earned won't be easy. The big challenge will be matching the impact of Marvel's The Avengers. Disney's superhero flick accounted for $532.5 million--or more than half--of May 2012's total. The Avengers cast a shadow over the rest of the month, and films such as Battleship and Dark Shadows opened soft as a result.
Disney/Marvel will kick off the summer season again this year with Iron Man 3 on May 3. The first full trailer for IM3 generated plenty of online enthusiasm, and the influence of Christopher Nolan's Dark Knight trilogy is clear in the somber, brooding preview.
March 2012 shattered box office expectations in a way that will be tough for March 2013 to live up to.
To recap: Project X and Dr. Seuss' The Lorax started March 2012 off on a high note by opening to $21.1 million and $70.2 million at home, respectively. Lorax went on to rake in $349.7 million worldwide, while Project X managed $96.7 million. The following week brought the release of two massive duds: John Carter ($283 million worldwide against an estimated total budget of $300 million) and A Thousand Words ($20.5 million worldwide against an estimated total budget of $70 million). 21 Jump Street helped turned things around the following week by debuting to an impressive $36.
With Christmas just around the corner next week, we've decided to post the latest edition of our forums' most anticipated movies a bit earlier than usual.
Last week, Star Trek Into Darkness made noise by usurping The Hobbit: An Unexpected Journey from the #1 slot during the latter's release week. This week, Trek maintains its hold on the top spot thanks to continued buzz from the release of a full trailer this past Monday as well as the 9-minute prologue currently screening in IMAX theaters.
But, another fan favorite made its mark this week: Man of Steel jumped three positions to take the runner-up spot left behind by the first Hobbit movie.
Between Jack Reacher, This Is 40, Django Unchained, and Les Miserables, this holiday season is jam-packed with films vying for the crucial adult audience. Considering the male-leaning subject matters, Django (which is receiving stellar reviews thus far) may ultimately be the biggest concern to Tom Cruise's latest thriller, Jack Reacher. With no other action-driven film targeted mainly for adults having released since November 9's Skyfall, the question is will Reacher be able to deliver?
Judging by social media buzz, the signs aren't as encouraging as Paramount would probably like for them to be.
If Warner Bros. is hoping for 2013's Man of Steel to carry the torch left behind by Chris Nolan's Dark Knight trilogy, they're off to the right start.
Early last week, the studio debuted the first full trailer online (second overall when counting the summer's shorter teaser trailer) and it immediately made waves throughout the Internet. In fact, within 24 hours the film was tracking as highly as The Hobbit: An Unexpected Journey - during the middle of its release week - on our daily Twitter tracking.
Man of Steel yielded over 43,000 tweets on Tuesday, December 11 with an excellent 17:1 positive-to-negative comment ratio. The tweet count represented a 10,674 percent increase in Twitter activity from the day before.
The voting came down to a photo finish, but Star Trek Into Darkness pulled a surprise upset over The Hobbit: An Unexpected Journey during the latter's final week of eligibility on our forums' Most Anticipated Movies tracking. This is the first time the Trek sequel has ever ranked as the most anticipated film on our chart.
Paramount and Bad Robot launched their announcement teaser for Star Trek Into Darkness back on December 6, and the response has been glowing across the Internet. Our forum community backed that up by moving Trek upward three spots on the chart in a huge upset over The Hobbit: An Unexpected Journey, which slid back to #2 in a photo finish.