The Wolfpack is definitely back.
Despite very modest word of mouth for 2011's blockbuster sequel, buzz for The Hangover Part III kicked into high gear over the last few days with the release of the film's first trailer late last week.
This entry has already been the target of speculation because of not only the previous installment's decline in audience approval from the original but also because the "trilogy finale" opens head-to-head with another highly anticipated summer flick on Memorial Day weekend: Fast & Furious 6.
Some have even criticized Warner Bros.' lack of marketing for this sequel so far, but those skeptics have now been silenced. So far, the studio should be quite pleased.
Although not due for release until November 7, 2014, Christopher Nolan's Interstellar made waves throughout Twitter over the weekend following the announcement it would be his first project post-The Dark Knight Rises.
Since our tracking began, the film generated 3,114 tweets in its first three days (Saturday through Monday). Compared to the weekend's overall activity, Interstellar generated enough buzz to make it one of the fifteen most talked-about movies on the social networking platform since Friday. The only film further from out from release with a comparable ranking was Star Wars: Episode VII.
Another week, another win for Star Trek Into Darkness.
Despite a huge marketing barrage set forth last week by Marvel and Disney for Iron Man 3, it fell short of catching up to the top spot. Nevertheless, the new trailer and posters for the highly anticipated May kick-off film did help Tony Stark regain the #2 spot. Man of Steel fell back to third.
In it's final week of eligibility, Oz: The Great and Powerful notched up three spots to fourth place. While families really drove the film's opening this past weekend, Sam Raimi and genre film fans were among the movie's supporters as well.
The second full trailer for Iron Man 3 debuted this week less than two months out from the film's highly anticipated May 3 release. Back when the first trailer launched online in October, social network buzz was resoundingly through the roof.
After recently debuting a handful of promotional posters for the summer kick-off, Marvel kept that momentum going. Twitter activity surged by 1,602 percent from the day before the new trailer's launch to a huge 25,821 tweets. The day's 13-to-1 positive-to-negative tweet ratio indicates that fans were generally enthusiastic about what they saw.
It's been clear since the eleventh hour delay of G.I. Joe: Retaliation from a planned 2012 release that Paramount has some work to do with the franchise's image. Last year's first trailer barely highlighted Channing Tatum's presence (leading some to speculate his character wouldn't be involved in most of the story). Perhaps not coincidentally, while Tatum was driving three box office hits last year and proving his ability to draw, the delay was announced.
The 2009 film's cast had already been gutted and replaced by more male- and action fan-friendly names like Bruce Willis and Dwayne "The Rock" Johnson. As the sequel's March 29 release approaches, we're taking a look at how Paramount's strategy is working so far.
After four straight commanding weeks at the top spot, Star Trek Into Darkness finally ... won by just a hair.
That makes five straight weeks at #1 for J.J. Abrams' upcoming sequel, besting it's personal streak of four weeks back in December. Into Darkness is the first movie to claim first place since The Hobbit: An Unexpected Journey claimed it for seven weeks in a row during July and August last year. (For those wondering, the record is 12--a streak held by The Dark Knight Rises, which it achieved on two separate occasions between 2011 and 2012.)
Friday Update: The final domestic market gross for February rang in at $616.32 million.
Previously: Another box office winter ends.
January began the year in a big way with $827 million, but February will end on a more sour note. We're projecting a $611 million domestic market gross for the month once Thursday's numbers are reported. That will bring 2013's domestic market cume to $1.438 billion--a 12.8 percent decline from 2012's $1.649 billion between January and February.
The month itself will come in as the lowest grossing February since 2002 ($592.51 million) and marks a sharp 25.3 percent year-to-year monthly decline.