REPORT: Brazilian Box Office Grew 16% in 2012
on January 14, 2013
In 2011, the big news at the Brazilian box office was that profits crossed 1 billion reals ($489 million) for the first time. In 2012, the box office news was even better as grosses jumped an additional 15.6 percent to hit $783 million. One element that played a factor was a 10% ticket price increase, in part due to 3D surcharges. Yet, the good news is that Brazilian audiences haven't balked at the higher fares. One caveat that concerns Brazilian filmmakers is that locally produced films actually dropped in profitability, from 11.8% of the market share in 2011 down to just 9.5% in 2012. The only film to crack the domestic top ten was the romantic comedy Até Que A Sorte Nos Separe, which grossed $16.9 million, just under four times as much as the biggest money-maker, The Avengers.
Brazil's top 10 films of 2012
1. The Avengers $63.6m
2. The Twilight Saga: Breaking Dawn - Part 2 $51.8m
3. Ice Age: Continental Drift $46.1m
4. The Amazing Spider-Man $29.5m
5. Madagascar 3: Europe's Most Wanted $28.8m
6. The Dark Knight Rises $26.9m
7. Alvin And The Chipmunks: Chipwrecked $19.4m
8. Brave $18.2m
9. Até Que A Sorte Nos Separe $16.9m
10. The Expendables 2 $16.2m
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