Despicable Me 2 closed its third weekend in Brazil on the verge of reaching the $25 million mark. The animated sequel was the top film in the territory with a $3.3 million weekend, only a 17% fall from its previous frame. Despicable Me 2 finished above Superman's second weekend in Brazil. Man of Steel dropped 37% to earn a $2.5 million tally that raises its Brazilian cume to $11.3 million.
Domestic new release Concursio Publico opened ahead of Fox's Turbo despite playing in nearly half the locations of the animated movie. A $1.5 million debut reflects the Brazilian public's loyalty to domestic films that strike a chord with audiences. Turbo couldn't drum up any serious interest in Brazil despite having the second highest screen count in the country. Turbo grossed $1.4 million in its opening weekend and falls to the bottom half of the table when measuring the market's per-screen average.
Top 10 Films in Brazil. July 19-21, 2013
BRAZIL: Superman Struggles Against the Minions in Opening Weekend on July 17, 2013
Previews lifted Man of Steel to a $5.2 million opening in Brazil, but Superman fell short against the second weekend of the minions as far as weekend numbers are concerned. Despicable Me 2 earned $4 million in its second weekend in Brazil, taking its cume in the market to a whopping $16.1 million. Man of Steel brought in $3.9 million over the weekend, but will be looking to cross the $7 million mark in its second week.
The Lone Ranger posted another underwhelming debut overseas, coming in fourth place with a $1 million opening weekend that barely edged out the third weekend of World War Z. Brad Pitt’s zombie epic has earned a total of $12.2 million in Brazil.
Top 10 Films in Brazil. July 12-14, 2013.
Superman Defeats 'The Lone Ranger' in an Opening Weekend Face-Off on July 15, 2013
Man of Steel squared off against The Lone Ranger in a head-to-head battle for the Brazilian box office and the result was unquestionably one-sided. Superman scored a $5.65 million debut from 780 screens, including previews. The Lone Ranger only managed a fraction of that figure, earning $1.7 million with its own previews included.
BRAZIL: 'Despicable Me 2' Opens to $5.7M on July 10, 2013
Despicable Me 2 closed out its first weekend in Brazil with a $5.7 million total. The animated film had little competition in a weekend dominated by holdovers and the limited release of Now You See Me.
World War Z came in second place with a $2.4 million weekend, a solid hold that represents a mere 19% drop from the previous weekend. Monsters University reached a $12.6 million cume after three weeks in release, falling down to fifth place after a 66% drop from its last frame. The Hangover Part III and After Earth look to be on their way out of the chart; the comedy has grossed a total of $16.1 million in Brazil while the sci-fi flick has a cumulative gross of $6.3 million.
Box Office Results for Brazil. July 5-7, 2013
The big surprise in Brazil last weekend took place inside the Maracana stadium, where the host country of the Confederations Cup thrashed the defending world champions Spain in front of a capacity crowd chanting local support. Sunday in Brazil was marked with riots on the streets during the day and celebrations in the very same blocks during the night. It would have been understandable to see a slow box office weekend with an important soccer final taking place in Rio de Janeiro, but World War Z somehow managed to come out of it alive.
World War Z became the #1 film in Brazil after a $3.5 million run in its first week of release. It faced little competition from other new releases, neither of which were able to break in to the top three. Scary Movie 5 opened in fourth place, outgrossing the fifth week of The Hangover Part III despite not reaching a seven-figure debut. Pedro Almodovar's I'm So Excited had a respectable premiere in a limited run that brought in an average of $2,659 from 75 theaters. Monsters University was the only other Hollywood release to break $1 million over the weekend. The animated film from Pixar grossed $2.9 million over the weekend to take its Brazilian cume to $8.6 million.
Weekend Box Office Results for Brazil. June 28-30, 2013