Brazil

BRAZIL: 'Thor: The Dark World' Close to Matching Original on November 14, 2013

thor2reportcard.pngThor: The Dark World kept the top spot in Brazil over the weekend, bringing its cume in the territory to $14.8 million. The Thor sequel is on its way to match the $18.3 million cume of the original.

Romantic comedy Meu Passado Me Condena stayed in second place in its third frame. The Brazilian film has grossed a total of $8.8 million to be among the year’s most successful domestic films. 

Free Birds premiered in third place with a disappointing $1.1 million take. Captain Phillips also had a poor start in Brazil, opening in 204 screens and finishing its debut weekend with $828K.   

Top Ten Films in Brazil.

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'Thor: The Dark World' Smashes $15M on November 11, 2013

Thor: The Dark World crossed the $15 million mark in Brazil over the weekend. The superhero sequel reached a $15.9 million cume in its second week of release in the country and is already one of the hottest movies of the year. Thor's run in Brazil already represents over twice the cumulative gross of Gravity ($7.6M) in the country. 

BRAZIL: 'Thor: The Dark World' Impresses with $6.6M Bow on November 06, 2013

thor2.jpgThor: The Dark World conquered the Brazilian box office with a $6.6 million bow. The superhero sequel outperformed the $5.4 million debut of the original. The $6,139 per-screen average was enough to take the weekend as well, as Thor began its return to the overseas market with a $109.4 million head start ahead of its North American debut.

Domestic Romantic-Comedy Meu Passado Me Condena posted a particularly strong hold in its second frame, dropping a mere 10% for a $2.1 million take. The Brazilian film has grossed $5.8 million over its two weeks in release.

Gravity relinquished 59% of its screens in its fourth weekend and was still able to place in the top five. The sci-fi film grossed $466K to pass the $7 million mark in the territory. Cloudy with a Chance of Meatballs continues to outgross its predecessor; the animated sequel finished the weekend with a $12.7 million cume, well above the original film’s $7.5 million total. The Counselor crossed the $1 million mark in its second weekend in Brazil.

Two other U.S. films saw limited releases in Brazil over the weekend. Lee Daniels’ The Butler opened in 42 screens for a $113K take and The Purge took a $91K bow from 54 screens.

Top Ten Films in Brazil.

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'Thor' Hammers Competition with $8.1M Debut on November 03, 2013

thor2.jpgThor: The Dark World took Brazil by the storm, premiering with an $8.1 million bow to take first place in the market. The sequel performed significantly better than the original’s $5.4 million debut in late April of 2011.

Other weekend estimates from Brazil:

The Counselor: $1M, 2nd Weekend

 

Gravity: $7.2M, 4th Weekend

Planes: $6.3M, 8th Weekend

Check back later this week for a full top ten list and analysis.

 

BRAZIL: 'Meu Passado Me Condena,' Domestic RomCom, Leads the Weekend on October 30, 2013

MPMStill.jpgRomantic comedy Meu Passado Me Condena opened in first place in Brazil over the weekend. The film stars Fabio Porchat and Mia Mello as newlyweds who find themselves sharing a Honeymoon cruise with their exes…who have also gotten married to each other and, apparently, use the same travel agent. The high-concept comedy proved to be a big hit with Brazilian audiences, earning $2.3 million from 411 screens to dethrone Gravity as the country’s top film. Meu Passado Me Condena also led the per-screen average category with $5,698.

Gravity settled for second place in its third frame in Brazil. The sci-fi film posted a $1.1 million hold from 319 screens, a 26% drop from the previous weekend. Gravity has grossed a total of $6 million during its Brazilian run. Cloudy With a Chance of Meatballs 2 has proved to be resilient in Brazil, finishing its fourth frame in third place with an $844K outing from a market-leading 590 screens. The animated sequel has grossed a total of $11.9 million in Brazil. 

Brazil was the only major overseas territory where Ridley Scott’s The Counselor shared a day-and-date premiere with North America. The Counselor has suffered nearly unanimous derision from critics and stumbled out of the gate at the North American box office. A limited release in 158 screens put the The Counselor in fourth place with a $534K bow. The $3,384 per-screen average gives it a competition edge heading to its second weekend, where The Counselor will need to expand in order to gain momentum.

Top Ten Films in Brazil.

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