New Releases: Weekend of July 26-28, 2013 on July 26, 2013
THIS WEEKEND'S NEW RELEASES
To the Wonder
Apenas O Vento
Tese Sobre Um Homicidio
Despicable Me 2 closed its third weekend in Brazil on the verge of reaching the $25 million mark. The animated sequel was the top film in the territory with a $3.3 million weekend, only a 17% fall from its previous frame. Despicable Me 2 finished above Superman's second weekend in Brazil. Man of Steel dropped 37% to earn a $2.5 million tally that raises its Brazilian cume to $11.3 million.
Domestic new release Concursio Publico opened ahead of Fox's Turbo despite playing in nearly half the locations of the animated movie. A $1.5 million debut reflects the Brazilian public's loyalty to domestic films that strike a chord with audiences. Turbo couldn't drum up any serious interest in Brazil despite having the second highest screen count in the country. Turbo grossed $1.4 million in its opening weekend and falls to the bottom half of the table when measuring the market's per-screen average.
Top 10 Films in Brazil. July 19-21, 2013
BRAZIL: Superman Struggles Against the Minions in Opening Weekend on July 17, 2013
Previews lifted Man of Steel to a $5.2 million opening in Brazil, but Superman fell short against the second weekend of the minions as far as weekend numbers are concerned. Despicable Me 2 earned $4 million in its second weekend in Brazil, taking its cume in the market to a whopping $16.1 million. Man of Steel brought in $3.9 million over the weekend, but will be looking to cross the $7 million mark in its second week.
The Lone Ranger posted another underwhelming debut overseas, coming in fourth place with a $1 million opening weekend that barely edged out the third weekend of World War Z. Brad Pitt’s zombie epic has earned a total of $12.2 million in Brazil.
Top 10 Films in Brazil. July 12-14, 2013.
Superman Defeats 'The Lone Ranger' in an Opening Weekend Face-Off on July 15, 2013
Man of Steel squared off against The Lone Ranger in a head-to-head battle for the Brazilian box office and the result was unquestionably one-sided. Superman scored a $5.65 million debut from 780 screens, including previews. The Lone Ranger only managed a fraction of that figure, earning $1.7 million with its own previews included.
BRAZIL: 'Despicable Me 2' Opens to $5.7M on July 10, 2013
Despicable Me 2 closed out its first weekend in Brazil with a $5.7 million total. The animated film had little competition in a weekend dominated by holdovers and the limited release of Now You See Me.
World War Z came in second place with a $2.4 million weekend, a solid hold that represents a mere 19% drop from the previous weekend. Monsters University reached a $12.6 million cume after three weeks in release, falling down to fifth place after a 66% drop from its last frame. The Hangover Part III and After Earth look to be on their way out of the chart; the comedy has grossed a total of $16.1 million in Brazil while the sci-fi flick has a cumulative gross of $6.3 million.
Box Office Results for Brazil. July 5-7, 2013