Brazil: Domestic Films Put Up a Fight Against 'Iron Man 3' on May 07, 2013
Let's start off with the good news: The Brazilian box office
is still alive and well thanks to the continued success of Iron Man 3. The
Robert Downey Jr. film grossed $7.3 million in its second weekend, leading the
top ten after falling 37% from its opening week gross. The $29 million
gross-to-date makes Brazil one of the most profitable markets for Iron Man 3.
Another bright spot: Domestic audiences are supporting their national film industry. Somos Tao Jovems opened in 568 screens and scored an impressive $4,664 per-screen average on its way to a $2.6 million opening weekend. Somos Tao Jovems will hope to replicate the success of Vai Que Da Certo, which landed on third place last weekend and has grossed $13.9 million in Brazil after seven weeks in release.
Apart from those films, however, there are few bright spots to talk about in Brazil. Danny Boyle's Trance is among the relative stand-outs, opening in 97 screens last weekend and scoring a positive $2,479 per-screen average. Evil Dead also impressed in 74 screens last weekend with a comparable $2,308 average. The Croods seems to finally have begun slowing down, seven weeks and $16.3 million after its premiere. Oblivion has struggled to retain the attention of Brazilian audiences, slipping 76% on its fourth weekend. The Tom Cruise has managed a very disappointing $5.8 million, a victim of the success of domestic films in the weeks following its premiere and the strong debut from Iron Man 3.
The bottom three films in the top ten chart all grossed under $100,000 respectively. In the bottom of the top ten is 2 Days In New York, Julie Delpy's 2012 follow up to 2 Days in Paris. The film dropped 60% in its second week and played in only sixteen theaters. It is telling that its mere $24,340 weekend was enough for the independent film to break into the top ten.
Box office results for Brazil. May 3-5, 2013.
Iron Man 3 scored the second-highest opening weekend of all-time in Brazil, grossing $11.6 million in 1,237 screens. Box office results otherwise saw a steep drop, with half of the remaining releases on the top ten falling at least 70%. No film outside of Iron Man 3 was able to reach the $1 million mark for the weekend. Vai Que Da Certo was the strongest hold-over in its sixth week. The Brazilian film is a certified hit and has been hovering in the top spots since its release. Vai Que Da Certo has grossed $12.8 million in Brazil. Iron Man 3 directly affected the long-term projection of G.I. Joe: Retaliation in Brazil during its fifth week in release; the competing action film fell 90% last weekend after relinquishing 77% of last weekend's screens to make space for Robert Downey Jr. G.I. Joe: Retaliation is out of the top ten for the first time, the film has grossed $9.2 million in Brazil.
Box office results for Brazil. April 26-28, 2013.
TRAILER: 'Trance' Opens in Brazil on May 3 on April 30, 2013
French actor Vincent Cassel has been living in Brazil for several years, and took advantage of that fact to meet with press in Rio de Janeiro ahead of the release of Trance in his adopted country. The Danny Boyle film has had a strategic limited release in the North American and Overseas markets, and Brazil looks to follow suit. Trance opens in Brazil on Friday, May 3.
BRAZIL: 'Oblivion' Reigns as New Releases Struggle on April 24, 2013
None of the three new releases in Brazil were able to crack into the top three last weekend. A slew of hold-over titles maintained their momentum, with tenth place Olympus Has Fallen being the only film that dropped over 33% from last weekend. Oblivion continued in first place with $1.3 million and reaching a $4.1 million total in Brazil. Vai Que Da Certo continued hot on the heels of Tom Cruise with a $1.1 million weekend. The Brazilian film has been a great triumph domestically, grossing $11.6 million. The Croods was the only other film to reach the $1 million mark over the weekend, it has now grossed $14.7 million in Brazil.
Evil Dead opened in fourth place, a strong debut considering it only screened in 100 theaters. The $6,811 average was the highest of the weekend, over the twice the amount that Oblivion amassed in the same category. Premieres for Snitch and Safe Haven were disappointments, however, unable to even reach $500,000 on their first weekend. They recall the lackluster performance of The Call last weekend; the Halle Berry vehicle was unable to take advantage of the star's promotional visit to Brazil as the film flopped upon its release. The Call fell 55% weekend to drop out of the top ten, it has only grossed $529,392 in its two weeks in release.
Box Office Results for Brazil. April 19-21, 2013.
BRAZIL: 'Oblivion' Wins, 'The Call' Flops at Box Office on April 17, 2013
Halle Berry visited Brazil recently to promote the release of her new film, The Call, released this weekend to a lethargic $282,001 gross in 141 screens. The star power and personal visit failed to draw any momentum for the film, which was swiftly overshadowed by Oblivion's $1.9 million opening weekend. The Croods continued its strong run with a $1.4 million weekend, bringing its Brazilian total to $13.1 million and solidifying it as the highest grossing film currently in release. Vai Que Da Certo had another big showing in its fourth week, posting an additional $1.2 million to reach $9.9 million domestically. The Brazilian film only dropped 19% from last weekend, making it one of the best hold-overs in the country.
Weekend Box Office Results for Brazil. April 12-14, 2013.