Brazil

BRAZIL: 'Oblivion' Wins, 'The Call' Flops at Box Office on April 17, 2013

Halle Berry visited Brazil recently to promote the release of her new film, The Call, released this weekend to a lethargic $282,001 gross in 141 screens. The star power and personal visit failed to draw any momentum for the film, which was swiftly overshadowed by Oblivion's $1.9 million opening weekend. The Croods continued its strong run with a $1.4 million weekend, bringing its Brazilian total to $13.1 million and solidifying it as the highest grossing film currently in release. Vai Que Da Certo had another big showing in its fourth week, posting an additional $1.2 million to reach $9.9 million domestically. The Brazilian film only dropped 19% from last weekend, making it one of the best hold-overs in the country.

Weekend Box Office Results for Brazil. April 12-14, 2013.

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BRAZIL: The Tom Cruise Effect on April 12, 2013

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This decade has seen a tremendous economic growth for Brazil; a dynamic domestic market, rapidly emerging middle-class, and increasingly important consumer economy have all factored in making the country a financial hub living up to its potential.

Brazil's status as a film market has also been on the rise. It is among the ten most profitable markets in the world outside of North America, bringing in approximately $800 million in 2012. It is therefore telling when one of the biggest stars in the film industry has performed inconsistently in such an important market. Tom Cruise is as close as you get to a guarantee in the global box office, but his films have had mixed success with Brazilian audiences in the current decade.
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The overwhelming success of Mission: Impossible - Ghost Protocol, Cruise's highest grossing film in Brazil with $13.2 million, was followed by two woeful performances: Rock of Ages, which failed to gross even a half-million dollars, and the much maligned Jack Reacher, which could only muster $2.7 million. All the other Cruise films to have grossed under $3 million in Brazil have been the sort of movies where Cruise's star persona is challenged with nuanced roles: Collateral, Vanilla Sky, Lions for Lambs, and Eyes Wide Shut. It is understandable if those films have difficulty selling abroad, but big-budget popcorn movies are an entirely different story. Oblivion opens in Brazil with strong expectations this weekend. Moreover, it could signal the future of Cruise's drawing power in Brazil: Will Oblivion give the star a chance to brush aside his recent flops, or will it signal the end of his days as a box office guarantee? The $3 million mark looms, but it will have to gross much more than that to be considered a success.

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BRAZIL: 'The Croods,' 'Vai Que Da Certo' Continue to Dominate in Third Week on April 10, 2013

The Croods continues to perform strongly in its third week in release at the Brazilian box office. The animated film grossed another $1.8 million over the weekend to pass the $10 million mark. The Brazilian comedy Vai Que Da Certo is proving to be the national cinema success story so far this year. It has been in release for as long as The Croods and is closely trailing it with a $1.5 million take despite playing on about 200 less screens. The per-screen average of the Brazilian film is higher than both The Croods and G.I. Joe Retaliation, the latter film relinquishing its number one spot after a 34% drop. Olympus Has Fallen and Mama round out the weekend's top five, both films performing with strong per-screen averages in their premiere despite a significantly smaller screen count than the films above. Either or both those films could shake up the top three next weekend should they expand to more screens. Look for a steep drop across the board among these hold-overs as soon as Oblivion, the new Tom Cruise vehicle, opens in Brazil on April 12. 

 

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'Vai Que Da Certo' Holds Strong as 'G.I. Joe' Takes Top Spot in Brazil on April 04, 2013

Vai Que Da Certo grossed $2 million over the weekend in Brazil, a mere 7% drop from its debut the previous week. The Brazilian comedy/action-caper performed splendidly, outgrossing the premieres of Jack the Giant Slayer and The Host. Another Brazilian film, A Busca, was also able to stay in the top ten in its third week of release, reaching a $1.6 million domestic cume. Anna Karenina and French import Dans la Maison fared well in limited release, breaking into the top ten despite small screen counts. 

  Movie Title Distributor Weekend Gross Weeks Screens            Cume
1  G.I. Joe: Retaliation Paramount Pictures 2563209 1 472 2904713
2  Croods, The Paramount Pictures 2501299 2 657 8193157
3  Vai Que Da Certo Imagem Filmes 2023644 2 436 5555822
4  Jack The Giant Slayer Warner Brothers 1764808 1 443 1764808
5  Host, The Imagem Filmes 975828 1 306 975828
6  Oz: The Great And Powerful Disney 441130 4 282 12761597
7  Busca, A Downtown Filmes 155381 3 107 1679561
8  Anna Karenina Universal Pictures 115671 3 25 701876
9  Silver Linings Playbook Paris Films 82141 9 54 7972142
10  Dans La Maison California Filmes 61280 1 23 64383

 

All grosses are estimates.

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'Vai Que Da Certo' Holds Strong as 'G.I. Joe' Takes Top Spot in Brazil on April 04, 2013

Vai Que Da Certo grossed $2 million over the weekend in Brazil, a mere 7% drop from its debut the previous week. The Brazilian comedy/action-caper performed splendidly, outgrossing the premieres of Jack the Giant Slayer and The Host. Another Brazilian film, A Busca, was also able to stay in the top ten in its third week of release, reaching a $1.6 million domestic cume. Anna Karenina and French import Dans la Maison fared well in limited release, breaking into the top ten despite small screen counts. 

  Movie Title Distributor Weekend Gross Weeks No of Screens         Total Gross
1  G.I. Joe: Retaliation Paramount Pictures 2563209 1 472 2904713
2  Croods, The Paramount Pictures 2501299 2 657 8193157
3  Vai Que Da Certo (What If It Works) Imagem Filmes 2023644 2 436 5555822
4  Jack The Giant Slayer Warner Brothers 1764808 1 443 1764808
5  Host, The Imagem Filmes 975828 1 306 975828
6  Oz: The Great And Powerful Disney 441130 4 282 12761597
7  Busca, A (Search, The) Downtown Filmes 155381 3 107 1679561
8  Anna Karenina Universal Pictures 115671 3 25 701876
9  Silver Linings Playbook Paris Films 82141 9 54 7972142
10  Dans La Maison (In The House) California Filmes 61280 1 23 64383


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