The Smurfs 2 took the top spot in Brazil with a $4.4 million opening
weekend, a significant notch below the $6.9 million opening of its predecessor.
Wolverine fell 38% in its first hold to post a $3.4 million weekend,
taking its cume to $13.1 million. Despicable Me 2 added another million
over the weekend to reach a $33.5 million total, making it the highest grossing
film in release.
Red 2 couldn't hit the million mark through 380 locations, earning a $2,506 average in its $957 k debut. The weekend's most significant milestone came from domestic comedy Minha Mae E Uma Peca, which crossed the $20 million mark in its seventh week.
The Smurfs 2 posted the biggest total in its Latin America release from a $4.7 million Brazilian debut. The figure is well below the $6.9 million opening weekend that The Smurfs scored in Brazil in the same weekend of 2011.
The Wolverine ended the weekend in second place, coming close to beating the Smurfs with a $4.1 million hold in its second frame. Brazil is one of the top markets for the superhero film, where it has now grossed $13.9 million. Monsters University has proved to be another popular option for Brazilian audiences; the animated film has earned $16.8 million in the territory. Turbo hasn't had as much luck posting big numbers. The animated Fox/DreamWorks release crossed the $5 million mark after netting $178k in its third weekend in Brazil.
The fifth time is the charm for Hugh Jackman in Brazil. The Wolverine opened to an impressive $5.5 million over the weekend, a notable improvement over Jackman’s previous solo venture in the superhero franchise, X-Men Origins: Wolverine, which previously held the record as the highest opening forthe clawed superhero with a $3.4 million debut.
Despicable Me 2 reached a major milestone in Brazil by hitting the $30 million mark after a $2.4 million weekend in its fourth frame. Man of Steel has grossed nearly half that figure over three weeks and is currently posting a $14.5 million total.
Turbo fell flat during its second week, grossing under $1 million over the weekend to crawl to a $4.2 million cume. The Lone Ranger is keeping Turbo company with box office woes of its own; the Johnny Depp/Armie Hammer Western has only taken in $3.9 million after three weeks in release and fell a whopping 73% from its previous weekend to occupy a position near the bottom of the chart.
Top Ten Films in Brazil. July 27-29, 2013
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Despicable Me 2 closed its third weekend in Brazil on the verge of reaching the $25 million mark. The animated sequel was the top film in the territory with a $3.3 million weekend, only a 17% fall from its previous frame. Despicable Me 2 finished above Superman's second weekend in Brazil. Man of Steel dropped 37% to earn a $2.5 million tally that raises its Brazilian cume to $11.3 million.
Domestic new release Concursio Publico opened ahead of Fox's Turbo despite playing in nearly half the locations of the animated movie. A $1.5 million debut reflects the Brazilian public's loyalty to domestic films that strike a chord with audiences. Turbo couldn't drum up any serious interest in Brazil despite having the second highest screen count in the country. Turbo grossed $1.4 million in its opening weekend and falls to the bottom half of the table when measuring the market's per-screen average.
Top 10 Films in Brazil. July 19-21, 2013