Brazil

Halle Berry Announces Brazilian Visit to Promote 'The Call' on March 28, 2013

the_call.jpgHalle Berry will travel to Rio on April 8th for a press conference and the premiere of her new thriller, The Call. In The Call, Berry plays an emergency 911 receptionist who receives a phone call from a kidnapped young woman (Abigail Breslin) that dredges up her own painful past. The Call has already opened stateside to solid reviews and box office -- the $13 million flick has made $31 million domestically in just two weeks -- and will launch in Brazil on April 12th. Halle Berry's last film, Cloud Atlas, opened to just $1.5 million in Brazil and left theater with a total of $4.9 million. The Call is her chance to rebound her box office image, which has taken a hit in the last five years, so her Brazil visit may prove well worth the trip.

BOX OFFICE ACTUALS: 'The Croods' Dominates, but 'Vai Giving Right' Elbows into History on March 27, 2013

The Croods opened to $3 million in Brazil, more than enough to win the weekend. But it's the Brazilian caper comedy Vai Giving Right that's stealing the headlines. The heist flick about a group of former high school friends placed second for the weekend with $2.1 million, but actually made more per-screen than the DreamWorks caveman cartoon -- so much, in fact, that it placed #10 among Brazil's highest domestic openers, narrowly behind 2011's Bruna Surfer Girl, which went on to make $12.3 million. If Vai Giving Right can rake in similar numbers, it'll definitely be one of the Brazilian industry's biggest box office heists of the year. 

RANK

TITLE

GROSS

TOTAL

WEEKS

1

The Croods

$3.0M

$3.0M

1

2

Vai Giving Right

$2.1M

$2.1M

1

3

Oz: The Great and Powerful

$1.4M

$11.5M

3

4

A Busca

$372K

$1.3M

2

5

Parker

$289K

$289K

1

6

A Good Day to Die Hard

$205K

$8.6M

5

7

Silver Linings Playbook

$179K

$7.8M

8

8

Anna Karenina

$172K

$501K

2

9

Broken City

$161K

$761K

2

10

Hansel and Gretel: Witch Hunters

$120K

$24.3M

9

'Fast & Furious 6' Name-Checks Brazil, But Won't Return on March 26, 2013

In the opening line of new TV spot for Fast & Furious 6, Tyrese Gibson gives lip service to Fast Five -- the franchise's most successful outing -- when he sighs, "I thought Brazil would be our last job." Filmed partially on location in Rio, Fast Five was a sizable Brazilian hit, racking up over $20 million at the box office and ranking 9th overall for the year between Transformers: Dark of the Moon and Captain America. For much of the film's running time, Puerto Rico doubled for Brazil as the production found itself mobbed when it tried to shoot at Rio's main airport. Still, director Justin Lin insisted that the main cast spend time in the country to understand the feel of his international adventure, and in addition to aerial establishing shots, the unit did pull off filming a scene at the beach in Copacabana. Brazilians would, of course, love to see the franchise stay in their country, but according to a leaked synopsis, all shooting of Fast & Furious 6 took place in Europe. 

Watch the TV spot below: 

'Transformers 4' Bumps Back Brazilian Release Date on March 25, 2013

T4.jpgMichael Bay's Transformers 4 has already staked a claim on next summer with an announced U.S. release date of June 27, 2014. But in Brazil, the fourth installment in the series has just jumped back to to July 25th. A reason for the move has yet to be revealed, but if history is any clue, Brazil has never hungered for the fighting robot franchise. The first two installments each failed to crack even $10 million at the box office, and while the third film, Transformers: Dark of the Moon made $22.3 million -- more than the first two combined -- the total Brazilian take still paled when compared to the flick's hauls in South Korea ($69 million), Japan ($54 million) and Russia ($45 million). 

FIRST NUMBERS: 'The Croods' Takes #1, But Can't Beat 'Rio' on March 24, 2013

croods.jpgHere's something that won't surprise you: The biggest animated non-sequel opening in Brazil is 2011's Rio, which made $8.3 million on its debut weekend, and would go on to rake in a total of $33.5 million at the box office. The good news for The Croods is that it a) won this weekend, and b) should place #2 on the top cartoon list after Rio. The bad news is that it will be a very distant #2 -- so far, DreamWorks' caveman comedy is on track to make a solid, but much smaller $4 million. That number would put The Croods just above Brave, which launched to $3.6 million last summer and charged on to make a still-substantial $18.7 million. Can caveman cartoon Emma Stone clobber the film past the $20 million mark?


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