Brazil

PREDICTION: 'Oz' Expected to Easily Hold Off Eight Challengers on March 15, 2013

busca.jpgEight flicks open this weekend in Brazil, but not are expected to dethrone Oz: The Great and Powerful from the #1 spot on the charts. The biggest challengers are the low budget Hollywood thrillers An Escape, starring Eric Bana and Olivia Wilde, and Broken City, starring Mark Wahlberg and Russell Crowe. But as neither of those flicks did much business stateside, they aren't carrying much, if any, buzz with them to Brazil. Local drama The Quest could fare better as it stars big name Brazilian actors Wagner Moura (Elite Squad) and Mariana Lima in a film about a married couple searching for their son, but with Oz reviews strong enough to ensure a second good weekend, expect to see the Wizard on top at the end of the weekend. 

Punk Biopic 'We're So Young' Scores Release Date on March 14, 2013

somos.jpgAfter a two-year delay, the punk rock biopic We're So Young, or Somos Tao Jovens, has pinned down a Brazilian release date of May 3rd. We're So Young is the story of Renato Russo, the infamous Brazilian rocker who was the singer and lead guitarist of the '80s band Legião Urbana, or Urban Legend, who sold nearly 20 million albums during their peak. Russo was a popular and polarizing figure in his home country. He was one of the first musicians to publicly announce his bisexuality in the song "Boys n' Girls," and surprised the nation when he died of AIDS at 36 years old, a secret sickness he's kept hidden for seven years. Thiago Mendonça (Two Sons of Francisco) stars as Russo, while Antonio Carlos da Fontoura (Gatão Half Age) produced and directed. Box office hopes are fairly optimistic for We're So Young as the now-defunct Legião Urbana continues to rack up album sales, and a similar punk rock/AIDS biopic, 2004's Cazuza: Time Don't Stop, was one of Brazil's biggest hits of that year.

BOX OFFICE ACTUALS: 'Oz' is Powerful in Brazil on March 12, 2013

Oz: The Great and Powerful easily dominated the Brazilian box office this week, facing only the fading success of A Good Day to Die Hard, and two other non-threatening debuts: the Danish romantic comedy Love is All You Need (which ranked 6th), and the indie black comedy Stand Up Guys with Christopher Walken (which ranked 10th). With a $3.7 million weekend -- nearly four times higher than its toughest competition -- Oz barely had to cast a spell to control the box office. But that doesn't mean Disney is happy. Oz's debut was barely half of Alice in Wonderland's $6 million opening weekend in 2010, which means it won't pull in anywhere close to Alice's $28.3 million total haul. 

RANK

TITLE

GROSS

TOTAL

WEEKS

1

Oz: The Great and Powerful

$3.7M

$3.7M

1

2

A Good Day to Die Hard

$1.0M

$6.8M

3

3

Beautiful Creatures

$850K

$3.1M

2

4

Silver Linings Playbook

$450K

$6.9M

6

5

Hansel and Gretel: Witch Hunters

$412K

$23.5M

7

6

Love is All You Need

$170K

$170K

1

7

Buddies

$168K

$561K

2

8

Les Miserables

$150K

$4.6M

6

9

Django Unchained

$126K

$6.7M

8

10

Stand Up Guys

$112K

$112K

1

Zurich Film Festival to Spotlight Brazil on March 11, 2013

zurich.jpgThe 9th annual Zurich Film Festival in Switzerland will headline Brazil, a country halfway around the world, and farther away still in temperament. Timed to just before Brazil takes center stage by hosting the 2014 World Cup, the Zurich Film Festival will showcase 12 Brazilian films -- both documentaries and features -- plus a special block of Brazilian shorts. The Brazilian government recently made a multi-million investment in promoting their films at foreign festivals, and this announcement could be the first sign that their efforts are paying off. Specific titles have yet to be announced. The Zurich Film Festival kicks off on September 28, 2013.

'A Good Day to Die Hard' Bests 'Live Free or Die Hard' At Brazilian Box Office on March 10, 2013

In the States, A Good Day to Die Hard has been a disappointment, making a mere $63.3 million at the box office in its first month of release -- domestically, it will be the lowest-grossing entry in the Die Hard franchise. At best, Good Day will make just over half of 2007's Live Free or Die Hard's $134.5 haul. But in Brazil, this fifth flick is surpassing its predecessor at the box office: it held on to number one for two weeks, and should rank 2nd in its third week of release. To date, it's raked in $7.1 million, nearly $2 million more than Live Free managed during its entire run -- and that's despite terrible reviews. However, the growth may be attributable less to the Die Hard franchise and more to the burgeoning box office potential of Brazil itself. Though the climb looks like good news for Fox, it could really just be good news for every Hollywood studio looking to sell tickets in South America's biggest market. 


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