Brazil

'Die Hard' Opens #1 in Brazil, But Can't Best 'Hansel' and 'Ralph' on February 24, 2013

bruce.pngA Good Day to Die Hard snatched up number #1 on the Brazilian charts, ending Hansel and Gretel: Witch Hunter's four-week reign at the top of the box office. With a $2.6 million take across 531 screens, it was the Bruce Willis franchise's biggest opening to date, and also the second biggest opener of the weekend's expansion. (France had the most enthusiasm for the poorly reviewed actioner with $5.4 million over 650 screens.) Still, A Good Day to Die Hard opened weaker than the country's two favorite 2013 Hollywood flicks: On January 4, Wreck-It Ralph scooped up $3.5 million in its debut frame and went on to make a a whopping $21.1 million, while Hansel and Gretel is so far the year's biggest opening weekend to date, which launching to $4.1 million and earning $19.2 million in its first four weeks. 

Brazilian Campaign for 'A Good Day to Die Hard' Gets Explosive on February 21, 2013

die_hard_bomb.jpgOn the cusp of its Brazilian opening, A Good Day to Die Hard decided to launch an incendiary ad campaign in the metropolitan subway system. The film is promoting itself with giant sticks of dynamite tied to ticking clocks that count down until the Bruce Willis movie hits theaters. An eye-catching, faux terrorism campaign like this probably couldn't work among American audiences, but even in Rio, it's a bit of a gamble -- recently, the city has been frightened by a series of exploding manholes triggered by an unexplained buildup of gas under the ground. Over 60 manholes in Rio have burst sudden fireballs into the air, injuring dozens of Brazilian pedestrians and raising red flags about the country's ability to solve the problem before the 2014 World Cup. What happens to the explosive A Good Day to Die Hard campaign when the countdown clock hits zero? No official word yet, but the answer may be reflected in its opening weekend box office. 

Brazil Box Office Rank: 'Zero Dark Thirty' Fizzles, 'The Sessions' Fares Even Worse on February 21, 2013

The final ranking is in for last weekend's Brazilian box office and Zero Dark Thirty got some bad news. Post-Carnival crowds were in no mood to see the war thriller, which barely managed to crack the top ten. Kathryn Bigelow's Osama Bin Laden picture opened at just #8 on the charts while lingering holdovers like Hansel and Gretel: Witch Hunters and Silver Linings Playbook claimed the top two slots. But at least Zero Dark Thirty trumped the paraplegic romance The Sessions. Not only did the John Hawkes dramedy fail to crack the top ten, it didn't even make the top 15. Instead, it opened at #20 in Brazil, far below even Life of Pi in its ninth weekend. 

 

RANK

TITLE

WEEKS

1

Hansel and Gretel: Witch Hunters

4

2

Silver Linings Playbook

3

3

Flight

2

4

Warm Bodies

2

5

Tadeo's Adventures in 3D

2

6

Paranormal Inactivity

3

7

Les Miserables

3

8

Zero Dark Thirty

1

9

Taina – The Source

2

10

Django Unchained

5

Brazil's Controversial Downs Syndrome Comedy 'Colegas' Calls on Sean Penn to Attend Premiere on February 19, 2013

Colegas, or Buddies, has already had a good run on the festival circuit with a Best Brazilian Picture win at the Sao Paulo Film Festival. Now on the cusp of its theatrical premiere on March 1, Marcelo Galvão's comedy about three movie-obsessed kids with Downs Syndrome who are inspired by Thelma and Louise to escape their institution and go on an accidental crime spree has a new goal: Get Sean Penn to their grand opening. Like their characters, the stars themselves are fixated on Hollywood films and have launched an online campaign to capture Penn's attention. Colegas lead Ariel Goldemberg stars in a YouTube video asking Penn to attend his movie, and in the two weeks since it was uploaded, it has already racked up over 1.3 million views. Penn's camp has yet to issue an official response to the invitation, but it's one the actor should strongly consider: his last film, Gangster Squad, opened at a mere #9 on the charts with just $297K.

Watch Colegas' Sean Penn plea

The trailer for Colegas

FIRST NUMBERS: 'Hansel and Gretel' Clings to #1 in Brazil on February 17, 2013

hansel.jpgHansel and Gretel: Witch Hunters looks to have made $1.6 million this weekend, enough to hold on to the top spot on the Brazilian charts for the fourth week in a row. If true, the streak has the Jeremy Renner adventure film tying another Jeremy Renner adventure film -- The Avengers -- which also dominated the charts for four weeks last spring. Of course, the competition during this early stretch of 2013 is much less intense. Compared to The Avengers' total Brazilian take of $63.9 million, Hansel and Gretel has to date made a solid, but much smaller $19.3 million -- still enough that it may manage a spot on the top 10 of 2013. The week-to-week drop is estimated at a mere 15%, a figure that likely received a boost from the Carnival holidays.


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