'De Pernas pro Ar 2' takes #1 spot on January 24, 2013
In its fourth week of release, the Brazilian sex comedy De Pernas pro Ar, the sequel to the 2010 hit, has finally claimed the top spot on the charts with a $1.8 million take over the weekend, enough to steal the #1 spot away from the Disney cartoon Wreck-It Ralph, which earned $1.4 million in its third week. New entrants Django Unchained ($1.2 million) and the Arnold Schwarzenegger action flick The Last Stand ($867K) claimed the third and fourth spots on the weekend charts. De Pernas pro Ar 2 experienced only a 26.5% drop in ticket sales, the smallest dip in any film in the top ten, and less than half of the fall seen by Jack Reacher ($477K) in the Tom Cruise film's second week of release.
Current Top Five
1) De Pernas pro Ar 2 $1,818,789
2) Wreck-It Ralph $1,437,052
3) Django Unchained $1,274,174
4) The Last Stand $867,171
5) Cloud Atlas $845,312
First Image Released of Brazilian Drama 'Bald Mountain' on January 20, 2013
Director Heitor Dhalia is among the current generation of Brazilian helmers to find work in Hollywood. His last two films, Gone and Adrift, starred American names like Amanda Seyfried (Mamma Mia), Wes Bentley (American Beauty), Camilla Belle (10,000 BC) and Joel David Moore (Avatar). His latest, however, Bald Mountain (Serra Pelada) is a homegrown drama about the 1978 gold rush that struck an inland mountain town near the Amazon River, leading to explosive population growth, pollution and crime. At its height, an estimated 70 unsolved murders occurred at the mine every month. Serra Pelada stars Wagner Moura of Elite Squad 2, which did strong art house business last year in the States and led to its director Jose Padilha striking a deal to direct the next RoboCop, out this summer. Moura will also be seen in the upcoming Neill Blomkamp (District 9) thriller Elysium. Dhalia's 120-min period drama will be released this year by Paranoid Filmes, and a U.S. release is anticipated.
Local Distributor Paris Filmes Tops 2012 Brazilian Box Office on January 19, 2013
When Brazil's 2012 receipts were tallied, local Brazilian film distributor Paris Filmes landed on top with the biggest piece of the year by selling 18.7 percent of all ticket sales -- the first time in 20 years that a Brazilian company has wound up on top. Paris Filmes, a partner of RioFilme and DownTown, released only one local film that hit the Top Ten, the comedy Até que a Sorte Nos Separe, which sold 3.3 million tickets domestically, but was also responsible for six other Hollywood productions that ranked among the year's biggest, including The Twilight Saga: Breaking Dawn - Part II. Said Paris Filmes General Director Marcio Fraccaroli, "We aren't ashamed of our decision to make commercial movies." Claiming the second spot was Paramount/Universal, who racked up 14.9 percent of all Brazilian ticket sales.
'De Pernas pro Ar 2' crosses $14 million mark on January 17, 2013
Brazilian films took a hit at the domestic box office with only one film, Até Que A Sorte Nos Separe, cracking the top ten. However, 2013 is already off to a stronger start as the romantic comedy De Pernas pro Ar 2 is holding tight to the #2 spot underneath Wreck-It Ralph with a total gross of $14.1 million in its first three weeks of release. Though its box office is very positive, reviews have been less than glowing for this sequel to the 2010 hit De Pernas pro Ar. This installment follows a workaholic wife who has a nervous breakdown and moves to New York to expand her family's sex shop business. Tellingly, it shares the same director as Até Que A Sorte Nos Separe: Roberto Santucci, who received his film training in Los Angeles at UCLA, and has now firmly established himself as one of Brazil's biggest domestic draws.
REPORT: Brazilian Box Office Grew 16% in 2012 on January 14, 2013
In 2011, the big news at the Brazilian box office was that profits crossed 1 billion reals ($489 million) for the first time. In 2012, the box office news was even better as grosses jumped an additional 15.6 percent to hit $783 million. One element that played a factor was a 10% ticket price increase, in part due to 3D surcharges. Yet, the good news is that Brazilian audiences haven't balked at the higher fares. One caveat that concerns Brazilian filmmakers is that locally produced films actually dropped in profitability, from 11.8% of the market share in 2011 down to just 9.5% in 2012. The only film to crack the domestic top ten was the romantic comedy Até Que A Sorte Nos Separe, which grossed $16.9 million, just under four times as much as the biggest money-maker, The Avengers.
Brazil's top 10 films of 2012
1. The Avengers $63.6m
2. The Twilight Saga: Breaking Dawn - Part 2 $51.8m
3. Ice Age: Continental Drift $46.1m
4. The Amazing Spider-Man $29.5m
5. Madagascar 3: Europe's Most Wanted $28.8m
6. The Dark Knight Rises $26.9m
7. Alvin And The Chipmunks: Chipwrecked $19.4m
8. Brave $18.2m
9. Até Que A Sorte Nos Separe $16.9m
10. The Expendables 2 $16.2m