Brazil

BOX OFFICE ACTUALS: 'Die Hard' Narrowly Outdoes 'Beautiful Creatures,' 'Red Dawn' Sinks on March 06, 2013

As predicted, Bruce Willis continued to conquer the Brazilian charts as A Good Day to Die Hard clung to #1 for the second week in a row. But the teen witch romance Beautiful Creatures was right at its heels with a respectable $1.3 million debut and a slightly higher per-screen average. The highest per-screen of the week was 4th place contender Silver Linings Playbook, which pulled in $3,363 per-screen in its fifth week in theaters. More than a month into their releases, it and Hansel & Gretel: Witch Hunters managed to fend off low-batting newcomers Buddies and Red Dawn, which had to settle for 7th and 9th on the Brazilian box office. Full top ten below:

RANK

TITLE

GROSS

TOTAL

WEEKS

1

A Good Day to Die Hard

$1.4M

$4.8M

2

2

Beautiful Creatures

$1.3M

$1.3M

1

3

Hansel & Gretel: Witch Hunters

$679K

$22.4M

6

4

Silver Linings Playbook

$522K

$6.1M

5

5

Les Miserables

$266K

$4.3M

5

6

The Snow Queen

$248K

$742K

2

7

Buddies

$203K

$203K

1

8

Django Unchained

$188K

$6.6M

7

9

Red Dawn

$180K

$180K

1

10

Life of Pi

$177K

$14.5M

11

'Scary Movie 5' Delayed in Brazil on March 05, 2013

scary_movie_5.jpgThe latest installment of the horror comedy franchise was scheduled to open in Brazil on April 12th, the same day it was supposed to premiere in North America. However, it was just announced that Scary Movie 5, distributed in Brazil by Imagem Filmes, will now launch six months later on October 11th. While the look appears to signify an uncertainty about the film's box office potential in Brazil, the similarly-toned Wayans Brothers horror comedy A Haunted House performed strong in the country this February, taking in a total of $4.1 million in its first four weeks in theaters. As A Haunted House cost just $2.5 million to produce, the Open Road production practically made its money back in Brazil alone. Timing Scary Movie 5 closer to Halloween could be a smart move for a country that enjoys goofy scares -- and with relative unknowns like Ashley Tisdale and Terry Crews heading up the cast, the release could use any advantage it can think of in South America.

'A Good Day to Die Hard' Holds Tight to #1 on March 04, 2013

bruce.pngA Good Day to Die Hard successfully fended off Beautiful Creatures to stay at the top of the Brazilian box office for the second weekend in a row. The Bruce Willis actioner is pegged to have made $1.36 million over the weekend, bringing its total haul up to $4.86 million since its February 22nd release. The teen fantasy romance Beautiful Creatures made a strong showing, however, with a projected $1.27 take, and it actually narrowly beat Die Hard in its per-screen draw with an average of $2,771 per screen to Die Hard's $2,692. Yet the highest per-screen haul appears to be the Fox Searchlight biopic Hitchcock, which made an average estimate of $3,630 per screen -- respectable, yet with a small enough run that the film entered the charts only at #10 with a total box office of $170K.

Can 'Red Dawn' Unseat 'Die Hard'? on March 01, 2013

red_dawnn.jpgThe Chris Hemsworth and Josh Hutcherson action film Red Dawn, a remake of the '80s Patrick Swayze classic about a teen uprising against a local invasion, storms theaters in Brazil this weekend in an attempt to steal the #1 slot away from A Good Day to Die Hard. Red Dawn performed modestly in the U.S., but star Hemsworth was in Brazil's biggest hit of 2012, The Avengers, which should give the film a boost. (Hutcherson's own two films, The Hunger Games and Journey 2: The Mysterious Island, made just $15 million in the country.) However, in addition to fighting back the film's North Korean villains, the Red Dawn team must also fend off Buddies, the locally-made Downs Syndrome road trip comedy by Brazilian director Marcelo Galvalo, which has done a decent job drumming up press and could be a surprise smash. 

Reality Show 'Rich Women' Rumored to Get Feature Film Deal on March 01, 2013

rich_women.jpgMulheres Ricas, or Rich Women, received an explosive amount of press when it debuted in January of 2012, with news stories detailing the extravagant lives of Brazil's newly wealthy and their resulting reality show reaching as far as the UK in a Guardian piece that called the TV program, "the first reality show to delve into the lives of the country's growing class of super-rich." From the start, the reality show has stirred controversy, especially in a country that has seen its favela population triple in the last two decades. A Sao Paulo newspaper sneered that the program, "would be comic if it was not tragic." But with the second season winding down, one of the stars has announced that the cast is in negotiations to play themselves in a feature film. Television is Brazil's strongest entertainment industry, so it could be welcome news for theaters to have a popular program spill over into a feature film. Can it beat Sex in the City 2's Brazilian haul of $3.2 million? To the cast, that's pocket change. 


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