Brazil

BOX OFFICE ACTUALS: 'Die Hard' Finally Dethrones 'Hansel and Gretel' on February 26, 2013

die_hard.jpgAfter four weeks at the top of the Brazilian charts, Hansel and Gretel: Witch Hunters finally lost the #1 spot to the Bruce Willis' A Good Day to Die Hard. The fifth entrant in the action franchise made a modest debut -- a mere $2.3 million -- but it was enough to claim number one in a week sprinkled with smaller debuts from Beasts of the Southern Wild ($281K) and the 3D Russian cartoon Snow Queen ($350K). Otherwise, older releases lingered at the top of the charts with Hansel, Silver Linings Playbook and Les Miserables continuing to rack up small, but consistent numbers. Full box office report below. 

RANK

TITLE

GROSS

TOTAL

WEEKS

1

A Good Day to Die Hard

$2.3M

$2.3M

1

2

Hansel and Gretel: Witch Hunters

$1.0M

$21.2M

5

3

Silver Linings Playbook

$647K

$5.2M

4

4

Les Miserables

$385K

$3.7M

4

5

Snow Queen

$350K

$350K

1

6

Flight

$341K

$3.0M

3

7

A Haunted House

$309K

$4.1M

4

8

Zero Dark Thirty

$284K

$877K

2

9

Beasts of the Southern Wild

$281K

$281K

1

10

Django Unchained

$253K

$6.3M

6

'Rio 2' Relocating to the Amazon on February 26, 2013

rio2.jpgWhen Fox's 2011 cartoon Rio grossed $484 million worldwide on a $90 million budget, the studio immediately began work on a sequel. The synopsis for Rio 2 confirms that the film will stay in Brazil, but shift its locale to the Brazilian Amazon, roughly as far away from the titular city as New York is from Los Angeles. In the film, Blu (Jesse Eisenberg) and Jade (Oscar winner Anne Hathaway) take their three hatchlings on vacation in the jungle and, of course, things get wild. Carlos Saldanha, the Brazilian director who helmed the original Rio and Ice Age, returns, as do voice talents will.i.am, Tracy Morgan, George Lopez and Jamie Foxx. New to the film are actors Andy Garcia and Rita Moreno, plus The Hunger Games actress Amandla Stenberg, and pop singers Bruno Mars and Janelle Monáe. Said Saldanha, "In Rio 2 want to make a more comprehensive adventure....My father was in the military, so we traveled all of Brazil." Rio 2 will be released on March 28, 2014.

 

'De Parnas pro Ar 2' Smashes 'Wreck-It Ralph' To Become 2013's Biggest Hit To-Date on February 25, 2013

Over the weekend, the Brazilian rom-com De Parnas pro Ar 2, the sequel to the 2010 hit about a workaholic who runs her family's sex toy company, crossed $25 million in ticket sales to become the biggest box office success of the year, besting the Disney juggernaut Wreck-It Ralph by nearly $4 million. The comedy has lingered in theaters for 9 weeks and only recently slipped out of the country's Top Ten. Paris Filmes has already confirmed plans to shoot De Parnas pro Ar 3, which will shift the setting of the series to France. 

'Die Hard' Opens #1 in Brazil, But Can't Best 'Hansel' and 'Ralph' on February 24, 2013

bruce.pngA Good Day to Die Hard snatched up number #1 on the Brazilian charts, ending Hansel and Gretel: Witch Hunter's four-week reign at the top of the box office. With a $2.6 million take across 531 screens, it was the Bruce Willis franchise's biggest opening to date, and also the second biggest opener of the weekend's expansion. (France had the most enthusiasm for the poorly reviewed actioner with $5.4 million over 650 screens.) Still, A Good Day to Die Hard opened weaker than the country's two favorite 2013 Hollywood flicks: On January 4, Wreck-It Ralph scooped up $3.5 million in its debut frame and went on to make a a whopping $21.1 million, while Hansel and Gretel is so far the year's biggest opening weekend to date, which launching to $4.1 million and earning $19.2 million in its first four weeks. 

Brazilian Campaign for 'A Good Day to Die Hard' Gets Explosive on February 21, 2013

die_hard_bomb.jpgOn the cusp of its Brazilian opening, A Good Day to Die Hard decided to launch an incendiary ad campaign in the metropolitan subway system. The film is promoting itself with giant sticks of dynamite tied to ticking clocks that count down until the Bruce Willis movie hits theaters. An eye-catching, faux terrorism campaign like this probably couldn't work among American audiences, but even in Rio, it's a bit of a gamble -- recently, the city has been frightened by a series of exploding manholes triggered by an unexplained buildup of gas under the ground. Over 60 manholes in Rio have burst sudden fireballs into the air, injuring dozens of Brazilian pedestrians and raising red flags about the country's ability to solve the problem before the 2014 World Cup. What happens to the explosive A Good Day to Die Hard campaign when the countdown clock hits zero? No official word yet, but the answer may be reflected in its opening weekend box office. 


Subscribe to Articles Feed