Can 'Oz' Beat 'Alice' at the Brazilian Box Office? on March 09, 2013

oz_shot.jpgDisney's Alice in Wonderland was a solid hit in Brazil, opening to $6 million and going on to rake in a total of $28.3 million -- a sizable sum in a country where $20 million is often enough to crack the year's top ten. The big test for Disney is if Oz: The Great and Powerful can do it again. Or better, if it can break Alice's record. After all, Hansel and Gretel: Witch Hunters should end its run in Brazilian theaters with nearly the same haul, which given that it lacked the Mouse's mighty advertising budget says a lot about the country's growing appetite for theatrical fare. Midnight shows already prove that Oz should handily own the weekend -- but can it break Hansel's current hold as the top film of 2013 to-date? 

Tom Cruise headed to Rio to Promote 'Oblivion' on March 07, 2013

Oblivion.pngOblivion, the futuristic thriller directed by Tron: Legacy's Joseph Kosinski, opens in Brazil on April 11th -- a full week before it hits theaters in the U.S. -- and Universal Pictures wants to make sure the early launch triggers some great international buzz. To make sure Oblivion looms large on the country's radar, Tom Cruise has just announced that he'll be heading to Rio on March 27th to promote the film. The trip will be Cruise's fourth time in Brazil in five years following promotional tours for Valkyrie, Knight and Day, and Mission: Impossible - Ghost Protocol. Oblivion also stars Oscar winners Morgan Freeman and Melissa Leo, plus Bond girl Olga Kurylenko.

Watch the Brazilian trailer for Oblivion:

BOX OFFICE ACTUALS: 'Die Hard' Narrowly Outdoes 'Beautiful Creatures,' 'Red Dawn' Sinks on March 06, 2013

As predicted, Bruce Willis continued to conquer the Brazilian charts as A Good Day to Die Hard clung to #1 for the second week in a row. But the teen witch romance Beautiful Creatures was right at its heels with a respectable $1.3 million debut and a slightly higher per-screen average. The highest per-screen of the week was 4th place contender Silver Linings Playbook, which pulled in $3,363 per-screen in its fifth week in theaters. More than a month into their releases, it and Hansel & Gretel: Witch Hunters managed to fend off low-batting newcomers Buddies and Red Dawn, which had to settle for 7th and 9th on the Brazilian box office. Full top ten below:







A Good Day to Die Hard





Beautiful Creatures





Hansel & Gretel: Witch Hunters





Silver Linings Playbook





Les Miserables





The Snow Queen










Django Unchained





Red Dawn





Life of Pi




'Scary Movie 5' Delayed in Brazil on March 05, 2013

scary_movie_5.jpgThe latest installment of the horror comedy franchise was scheduled to open in Brazil on April 12th, the same day it was supposed to premiere in North America. However, it was just announced that Scary Movie 5, distributed in Brazil by Imagem Filmes, will now launch six months later on October 11th. While the look appears to signify an uncertainty about the film's box office potential in Brazil, the similarly-toned Wayans Brothers horror comedy A Haunted House performed strong in the country this February, taking in a total of $4.1 million in its first four weeks in theaters. As A Haunted House cost just $2.5 million to produce, the Open Road production practically made its money back in Brazil alone. Timing Scary Movie 5 closer to Halloween could be a smart move for a country that enjoys goofy scares -- and with relative unknowns like Ashley Tisdale and Terry Crews heading up the cast, the release could use any advantage it can think of in South America.

'A Good Day to Die Hard' Holds Tight to #1 on March 04, 2013

bruce.pngA Good Day to Die Hard successfully fended off Beautiful Creatures to stay at the top of the Brazilian box office for the second weekend in a row. The Bruce Willis actioner is pegged to have made $1.36 million over the weekend, bringing its total haul up to $4.86 million since its February 22nd release. The teen fantasy romance Beautiful Creatures made a strong showing, however, with a projected $1.27 take, and it actually narrowly beat Die Hard in its per-screen draw with an average of $2,771 per screen to Die Hard's $2,692. Yet the highest per-screen haul appears to be the Fox Searchlight biopic Hitchcock, which made an average estimate of $3,630 per screen -- respectable, yet with a small enough run that the film entered the charts only at #10 with a total box office of $170K.

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