Brazil

'Scary Movie 5' Delayed in Brazil on March 05, 2013

scary_movie_5.jpgThe latest installment of the horror comedy franchise was scheduled to open in Brazil on April 12th, the same day it was supposed to premiere in North America. However, it was just announced that Scary Movie 5, distributed in Brazil by Imagem Filmes, will now launch six months later on October 11th. While the look appears to signify an uncertainty about the film's box office potential in Brazil, the similarly-toned Wayans Brothers horror comedy A Haunted House performed strong in the country this February, taking in a total of $4.1 million in its first four weeks in theaters. As A Haunted House cost just $2.5 million to produce, the Open Road production practically made its money back in Brazil alone. Timing Scary Movie 5 closer to Halloween could be a smart move for a country that enjoys goofy scares -- and with relative unknowns like Ashley Tisdale and Terry Crews heading up the cast, the release could use any advantage it can think of in South America.

'A Good Day to Die Hard' Holds Tight to #1 on March 04, 2013

bruce.pngA Good Day to Die Hard successfully fended off Beautiful Creatures to stay at the top of the Brazilian box office for the second weekend in a row. The Bruce Willis actioner is pegged to have made $1.36 million over the weekend, bringing its total haul up to $4.86 million since its February 22nd release. The teen fantasy romance Beautiful Creatures made a strong showing, however, with a projected $1.27 take, and it actually narrowly beat Die Hard in its per-screen draw with an average of $2,771 per screen to Die Hard's $2,692. Yet the highest per-screen haul appears to be the Fox Searchlight biopic Hitchcock, which made an average estimate of $3,630 per screen -- respectable, yet with a small enough run that the film entered the charts only at #10 with a total box office of $170K.

Can 'Red Dawn' Unseat 'Die Hard'? on March 01, 2013

red_dawnn.jpgThe Chris Hemsworth and Josh Hutcherson action film Red Dawn, a remake of the '80s Patrick Swayze classic about a teen uprising against a local invasion, storms theaters in Brazil this weekend in an attempt to steal the #1 slot away from A Good Day to Die Hard. Red Dawn performed modestly in the U.S., but star Hemsworth was in Brazil's biggest hit of 2012, The Avengers, which should give the film a boost. (Hutcherson's own two films, The Hunger Games and Journey 2: The Mysterious Island, made just $15 million in the country.) However, in addition to fighting back the film's North Korean villains, the Red Dawn team must also fend off Buddies, the locally-made Downs Syndrome road trip comedy by Brazilian director Marcelo Galvalo, which has done a decent job drumming up press and could be a surprise smash. 

Reality Show 'Rich Women' Rumored to Get Feature Film Deal on March 01, 2013

rich_women.jpgMulheres Ricas, or Rich Women, received an explosive amount of press when it debuted in January of 2012, with news stories detailing the extravagant lives of Brazil's newly wealthy and their resulting reality show reaching as far as the UK in a Guardian piece that called the TV program, "the first reality show to delve into the lives of the country's growing class of super-rich." From the start, the reality show has stirred controversy, especially in a country that has seen its favela population triple in the last two decades. A Sao Paulo newspaper sneered that the program, "would be comic if it was not tragic." But with the second season winding down, one of the stars has announced that the cast is in negotiations to play themselves in a feature film. Television is Brazil's strongest entertainment industry, so it could be welcome news for theaters to have a popular program spill over into a feature film. Can it beat Sex in the City 2's Brazilian haul of $3.2 million? To the cast, that's pocket change. 

BOX OFFICE ACTUALS: 'Die Hard' Finally Dethrones 'Hansel and Gretel' on February 26, 2013

die_hard.jpgAfter four weeks at the top of the Brazilian charts, Hansel and Gretel: Witch Hunters finally lost the #1 spot to the Bruce Willis' A Good Day to Die Hard. The fifth entrant in the action franchise made a modest debut -- a mere $2.3 million -- but it was enough to claim number one in a week sprinkled with smaller debuts from Beasts of the Southern Wild ($281K) and the 3D Russian cartoon Snow Queen ($350K). Otherwise, older releases lingered at the top of the charts with Hansel, Silver Linings Playbook and Les Miserables continuing to rack up small, but consistent numbers. Full box office report below. 

RANK

TITLE

GROSS

TOTAL

WEEKS

1

A Good Day to Die Hard

$2.3M

$2.3M

1

2

Hansel and Gretel: Witch Hunters

$1.0M

$21.2M

5

3

Silver Linings Playbook

$647K

$5.2M

4

4

Les Miserables

$385K

$3.7M

4

5

Snow Queen

$350K

$350K

1

6

Flight

$341K

$3.0M

3

7

A Haunted House

$309K

$4.1M

4

8

Zero Dark Thirty

$284K

$877K

2

9

Beasts of the Southern Wild

$281K

$281K

1

10

Django Unchained

$253K

$6.3M

6


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