Brazil

Brazilian Government Outlays More Cash to Win Coveted Film Festival Slots on February 08, 2013

Following reports that Brazil was giving a $40K stipend to sales agents to promote Brazilian films at international festivals comes the announcement of an even more ambitious plan. Brazil's Ministry of Foreign Affairs and ANCINE, the national film advocacy group, have launched the project Encontros com o Cinema Brasileiro (or "Encounters with Brazilian Cinema"), a group that will finance flying representatives from 12 major film festivals -- Cannes, Venice, Berlin, Toronto, Sundance, Rotterdam, Locarno, San Sebastian, IDFA, Shanghai, BAFICI and Rome -- to Rio de Janeiro to watch Brazilian films in the hopes that some will be selected to screen around the globe. reps will also meet with local directors and producers, providing what the press release calls an "immersion in Brazilian cinema today." Explained ANCINE CEO Manoel Rangel, "It is crucial for any national cinema, with respect to its visibility and international penetration, be strategically well represented in this group of festivals." Brazil sets aside .85% of its federal budget to support the arts. In comparison, the United States outlays .066%

'Hansel and Gretel: Witch Hunters' Crosses $10 Million in Brazil on February 06, 2013

Despite competition from four new releases -- A Haunted House, Silver Linings Playbook, Les Miserables and Gangster Squad -- the Paramount fairy tale thriller held on to the top spot on the Brazilian box office this weekend and broke through the $10 million mark in its second week of release. Full box office chart for the weekend below: 

RANK

TITLE

GROSS

TOTAL

WEEKS

1

Hansel and Gretel: Witch Hunters

$2.5M

$10.2M

2

2

A Haunted House

$877K

$877K

1

3

Silver Linings Playbook

$857K

$857K

1

4

Les Miserables

$738K

$738K

1

5

Lincoln

$636K

$2.2M

3

6

Django Unchained

$609K

$4.2M

2

7

De Pernas pro Ar 2

$560K

$22.6M

6

8

Wreck-It Ralph

$354K

$19.9M

5

9

Gangster Squad

$297K

$297K

1

10

Life of Pi

$186K

$13.4M

7

'Gangster Squad' Misfires in Brazil on February 05, 2013

gnagster.jpgAction flicks usually translate well overseas, but the Ruben Fleischer cops versus robbers drama Gangster Squad -- or in its Portuguese translation Hunting the Gangsters -- was the least-grossing new release of the weekend in Brazil. With just $297K across 172 theaters, Gangster Squad's per-screen average was just $1731, and it nearly missed landing in the country's top ten, entering the charts at #9. Given that Gangster Squad's big name cast includes Sean Penn, Josh Brolin, Emma Stone and Ryan Gosling, its hard to pin down the cause of the film's financial failure. Ironically, gangster films tend to be Brazil's biggest export, like last year's American art house hit Elite Squad 2.

Wayans Brothers, Bradley Cooper Go Head to Head in Brazil on February 05, 2013

haunted.jpgFour new releases opened in Brazil over the weekend and none came close to dethroning Hansel and Gretel: Witch Hunters in its second week of release. The Paramount fairy tale flick raked in $2.5 million to bring its cumulative gross to $10.2, more than enough to dominate the weekend. Fighting over the #2 slot were the launches of the Wayans Brothers' A Haunted House and the Bradley Cooper Oscar contender Silver Linings Playbook, with Haunted narrowly squeaking out a win with $877K to Silver Lining's $857K. But the good news for Cooper and his co-star Jennifer Lawrence: Silver Linings opened on 105 fewer screens -- its $4661 per-screen average was the third-highest of the weekend, just behind Hansel and Les Miserables ($738K in 4th place). 

'Les Mis' Makes Sweet Music in Brazil on February 03, 2013

lesmis.pngLes Miserables is hitting all the right notes in Brazil. The Tom Hooper spectacle opened at #2 on Brazil's box office charts this weekend with $955K in just 135 theaters -- the biggest opening for a musical in Brazilian history. Abroad, Les Miserables has performed strongly in the States with a $141.5 domestic gross, but its international rollout has already outpaced its U.S. box office total with nearly $200 million in returns and several more territories that have yet to be mined. Hansel and Gretel is estimated to have held on to Brazil's #1 spot on the charts with $2.75 million from 367 theaters and a total of $10.3 million in its first two weeks of release. Les Miserables isn't likely to best those numbers, but setting a record opening for a musical gives it something to sing about.


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