Brazil

'Gangster Squad' Misfires in Brazil on February 05, 2013

gnagster.jpgAction flicks usually translate well overseas, but the Ruben Fleischer cops versus robbers drama Gangster Squad -- or in its Portuguese translation Hunting the Gangsters -- was the least-grossing new release of the weekend in Brazil. With just $297K across 172 theaters, Gangster Squad's per-screen average was just $1731, and it nearly missed landing in the country's top ten, entering the charts at #9. Given that Gangster Squad's big name cast includes Sean Penn, Josh Brolin, Emma Stone and Ryan Gosling, its hard to pin down the cause of the film's financial failure. Ironically, gangster films tend to be Brazil's biggest export, like last year's American art house hit Elite Squad 2.

Wayans Brothers, Bradley Cooper Go Head to Head in Brazil on February 05, 2013

haunted.jpgFour new releases opened in Brazil over the weekend and none came close to dethroning Hansel and Gretel: Witch Hunters in its second week of release. The Paramount fairy tale flick raked in $2.5 million to bring its cumulative gross to $10.2, more than enough to dominate the weekend. Fighting over the #2 slot were the launches of the Wayans Brothers' A Haunted House and the Bradley Cooper Oscar contender Silver Linings Playbook, with Haunted narrowly squeaking out a win with $877K to Silver Lining's $857K. But the good news for Cooper and his co-star Jennifer Lawrence: Silver Linings opened on 105 fewer screens -- its $4661 per-screen average was the third-highest of the weekend, just behind Hansel and Les Miserables ($738K in 4th place). 

'Les Mis' Makes Sweet Music in Brazil on February 03, 2013

lesmis.pngLes Miserables is hitting all the right notes in Brazil. The Tom Hooper spectacle opened at #2 on Brazil's box office charts this weekend with $955K in just 135 theaters -- the biggest opening for a musical in Brazilian history. Abroad, Les Miserables has performed strongly in the States with a $141.5 domestic gross, but its international rollout has already outpaced its U.S. box office total with nearly $200 million in returns and several more territories that have yet to be mined. Hansel and Gretel is estimated to have held on to Brazil's #1 spot on the charts with $2.75 million from 367 theaters and a total of $10.3 million in its first two weeks of release. Les Miserables isn't likely to best those numbers, but setting a record opening for a musical gives it something to sing about.

Brazilian Box Office: 'Stolen' Underwhelms, 'Life of Pi' Holds Strong in 6th Week on January 31, 2013

stolen.jpgOfficial numbers confirm that Hansel and Gretel: Witch Hunters handily claimed the weekend's top spot on Brazil's box office chart with over four times the take of Lincoln, the weekend's second highest debut. (Granted, on three times the screens.) Also giving that number a boost: Hansel and Gretel's 3D surcharge. The Nicolas Cage kidnapping thriller Stolen was the lowest new release of the week, bowing to just $437K. A low number, but oddly, Stolen's one weekend take in Brazil alone is already higher than its entire stateside run of just $304K. Just underneath Stolen in the #7 spot: Life of Pi, holding steady on the charts with $429K in its sixth week of release.  

 

RANK

TITLE

GROSS

TOTAL

WEEKS

1

Hansel and Gretel: Witch Hunters

$4.1M

$4.1M

1

2

De Parnas pro Ar 2

$1.2M

$21.4M

5

3

Lincoln

$1.0M

$1.0M

1

4

Django Unchained

$965K

$3.1M

2

5

Wreck-It Ralph

$889K

$19.0M

4

6

Stolen

$437K

$437K

1

7

Life of Pi

$429K

$13.0M

6

8

Cloud Atlas

$367K

$4.4M

3

9

The Last Stand

$337K

$1.9M

2

10

Sammy 2: Escape From Paradise

$228K

$1.2M

2

Brazil Announces $25 Monthly 'Cultural Stipend' on January 28, 2013

Brazilian Culture Minister Marta Suplicy announced this week that the country will give its citizens a monthly 50-real (roughly $25) to spend on cultural activities like movies, theater, museums or books. The incentive, which is expected to be instituted later this year, will be covered by employers who will then be able to deduct the amount from their taxes. "In all developed countries, culture plays a key role in the economy," said Suplicy, adding, "Now we are creating food for the soul; Why would the poor not be able to access culture?....The money will be put in the hands of the worker who will decide how to spend it, by going to the movies, to the theater, to an exhibition or the museum." The estimated boost to the country's cultural spending created by the stipend is $3.5 billion.


Subscribe to Articles Feed