Brazil

Brazilian Box Office: 'Stolen' Underwhelms, 'Life of Pi' Holds Strong in 6th Week on January 31, 2013

stolen.jpgOfficial numbers confirm that Hansel and Gretel: Witch Hunters handily claimed the weekend's top spot on Brazil's box office chart with over four times the take of Lincoln, the weekend's second highest debut. (Granted, on three times the screens.) Also giving that number a boost: Hansel and Gretel's 3D surcharge. The Nicolas Cage kidnapping thriller Stolen was the lowest new release of the week, bowing to just $437K. A low number, but oddly, Stolen's one weekend take in Brazil alone is already higher than its entire stateside run of just $304K. Just underneath Stolen in the #7 spot: Life of Pi, holding steady on the charts with $429K in its sixth week of release.  

 

RANK

TITLE

GROSS

TOTAL

WEEKS

1

Hansel and Gretel: Witch Hunters

$4.1M

$4.1M

1

2

De Parnas pro Ar 2

$1.2M

$21.4M

5

3

Lincoln

$1.0M

$1.0M

1

4

Django Unchained

$965K

$3.1M

2

5

Wreck-It Ralph

$889K

$19.0M

4

6

Stolen

$437K

$437K

1

7

Life of Pi

$429K

$13.0M

6

8

Cloud Atlas

$367K

$4.4M

3

9

The Last Stand

$337K

$1.9M

2

10

Sammy 2: Escape From Paradise

$228K

$1.2M

2

Brazil Announces $25 Monthly 'Cultural Stipend' on January 28, 2013

Brazilian Culture Minister Marta Suplicy announced this week that the country will give its citizens a monthly 50-real (roughly $25) to spend on cultural activities like movies, theater, museums or books. The incentive, which is expected to be instituted later this year, will be covered by employers who will then be able to deduct the amount from their taxes. "In all developed countries, culture plays a key role in the economy," said Suplicy, adding, "Now we are creating food for the soul; Why would the poor not be able to access culture?....The money will be put in the hands of the worker who will decide how to spend it, by going to the movies, to the theater, to an exhibition or the museum." The estimated boost to the country's cultural spending created by the stipend is $3.5 billion.

'Hansel and Gretel' opens at #1 in Brazil on January 27, 2013

hansel.pngThe Paramount fairy tale actioner Hansel and Gretel: Witch Hunters made its international debut this weekend in 19 countries and opened at #1 in every territory besides Argentina. It's highest opening was Brazil, in which the Jeremy Renner flick made $4.5 million from 366 theaters, 616% above Red Riding Hood, 154% above Underworld: Awakening, 93% above Abraham Lincoln: Vampire Killer, and 56% above Snow White and the Huntsman. Part of Hansel's success could be spill-over from Renner's starring role in The Avengers, which made an astounding $63.9 million in Brazil alone. Also debuting strong in Brazil is the Steven Spielberg historical picture Lincoln, which earned $1 million in just 151 theaters, enough to rank it #3 on the weekend's chart.  

REPORT: 'Wreck-It Ralph' hits $16 million in Brazil on January 26, 2013

wreck-it-ralph_1.jpgWalt Disney's video game cartoon Wreck-It Ralph earned $1.43 million over the week for a total of $16.7 million, the film's strongest success in Latin America. Wreck-It Ralph held the #1 spot on the Brazilian charts for its first two weeks of release, only to be recently dethroned by the local comedy De Pernas pro Ar 2. Outside of China, Brazil marks the Disney film's biggest foreign language take, with Russia ($14.7 million), France ($14.3 million) and Mexico ($14.2 million) close behind.

TRAILER: Selton Mello's 'Rio 2096: A Tale of Love And Rage' on January 25, 2013

Selton Mello, one of Brazil's biggest stars and the writer-director behind The Clown, the country's foreign language submission to the 2013 Oscars, is the voice of an immortal man in the upcoming adult cartoon Rio 2096: A Tale of Love And Rage. The film tracks 600 years of Brazilian history from its discovery by the Portuguese up to an environmentally disastrous future where water shortages control the country. In addition to the time spent on the animation, the film boasts years of research. Rio 2096: A Tale of Love And Rage is scheduled to be released on March 22, 2013.

Watch the trailer for Rio 2096: A Tale of Love And Rage


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