DRIVE-IN THEATRE OWNERS FROM ACROSS THE NORTH AMERICA GATHER FOR 12TH ANNUAL UDITOA CONVENTION AND TRADE SHOW

Kissimmee, FL. - Drive-in theatre owners and operators from across the United States and Canada traveled to Florida this week to learn the latest developments in theatre technology, hospitality and operations plus share their perspective on issues facing the industry.

"As the economy continues to recover, families are searching for affordable recreation. The drive-in theatre not only remains a uniquely American institution, but in this economy still offers an outstanding value in family entertainment" said John Vincent, Jr., President of the United Drive-in Theatre Owners Association (UDITOA).

Ongoing industry conversion to Digital Projection was a major topic of discussion. UDITOA wants to make sure drive-in theatres are not only able to convert to digital but have the ability to thrive in a digital world.
While drive-in owners are excited by the potential of this new technology, they are faced with the daunting task of raising capital for the conversion. UDITOA is working hard to ensure the ongoing success of this unique entertainment option.

With the current generation of digital projectors, which most converting drive-ins will be installing, newer technologies such as higher frame rates will allow drive-ins to offer patrons dramatically enhanced picture quality and allow drive-in theatres to remain competitive for the foreseeable future.

Attendees were addressed by National Association of Theatre Owners (NATO) President John Fithian and senior NATO staff who updated the group on industry issues as well as federal and state legislative and regulatory initiatives.

Representatives of valued UDITOA partners in the digital projection industry provided technical demonstrations and practical solutions for attendees. A full range of exhibitors were on hand to showcase their new business resources, novelty and food products as well.

Also presenting to attendees were representatives of the Motion Picture Association of America (MPAA) and the Will Rogers Institute. UDITOA is a proud supporter of the important charitable medical work, education and research conducted by Will Rogers.

"The coming months will see many of our theatres taking the steps needed to move them into the digital age. Our members are fully invested in doing everything they can to enhance our patrons' experience when they visit our theatres" said Vincent.