China

'Transcendence' Breaks $10M in Debut; 'Captain America: The Winter Soldier' Nears $100M Milestone; 'Rio 2' Hits $25M Mark on April 22, 2014

ca2.pngCaptain America: The Winter Soldier led the Chinese box office once again with an $18 million gross in its second full week of release. The superhero sequel is on the verge of hitting the $100 million mark in China with a $98.27 million cume. 

Rio 2 posted a strong $12 million take in its first full week in the market. The animated film has grossed $25 million after ten days of release in China.

Transcendence took a commanding $10.65 million opening weekend to finish third in the weekly box office chart. The film benefitted from a strong marketing push that brought star Johnny Depp to China for the first time. China is the only market where Transcendence is screening in 3D.

china2.png

Data courtesy of EntGroup

'Transcendence' Succeeds in China, Struggles Globally with $28.5M Day-and-Date Debut on April 20, 2014

image.jpgThe marketing around Transcendence bet big on China ahead of the film’s day-and-date release in the market. Johnny Depp traveled to the country for the first time on a marketing tour that promoted the film’s only 3D release in the world. Previously, RoboCop had found success in the market by releasing a 3D version of the film exclusively to Chinese audiences.

The gamble paid off after Transcendence reached an $11.4 million debut in China from 6,000 screens (180 IMAX). The film fared significantly worse in other markets, however, as the Johnny Depp vehicle only managed to gross $17.4 million from its first 27 overseas markets. Transcendence struggled out of the gate in North America as well, where its opening weekend took less money than its Chinese debut with an $11.1 million bow.

Transcendence is off to a shaky start globally, with a $28.5 million worldwide cume. The film will hope to improve its box office performance with an expansion to bigger markets starting next weekend, including Germany, Australia, and the United Kingdom.


Subscribe to Articles Feed