'Monsters University' Posts $13M Premiere on August 26, 2013
It was a good week for Hollywood releases in China, one that began with a thunderous performance from Jurassic Park 3D. The re-release of Steven Spielberg's modern classic was a hit in its first six days in China, amassing a total of $28.8 million from 2,500 locations.
The big premiere of the weekend came with the debut of Monsters University. The film opened to $13 million in China, making the Pixar prequel the biggest animated opening for Disney in the market. Monsters University posted the fourth biggest debut for a Disney release and the third biggest animated Disney film in China.
Pacific Rim overtook Mission: Impossible 4 - Ghost Protocol as the fifth highest grossing MPA release in China. The Guillermo del Toro film has grossed a total of $106.6 million in the market.
Fast 6 finished the week with a $65.9 million cume after 31 days in release in China.
CHINA: Study Finds Overwhelming Moviegoer Support For Building New Ratings System on August 23, 2013
According to a recent survey of 6,000+ Chinese moviegoers conducted by EntGroup, a Beijing-based data company, more than 90% of moviegoers "support" or "accept" establishing a rating system. Only 2.6% believe a rating system should not be implemented and that it would not benefit the film industry.
"Some films released recently, including Journey to the West [pictured above], caused people to complain that they were too scary for kids. Therefore, we believe an appropriate rating system will not only provide better guidance for parents with young children, but also offer more choices for majority of the moviegoing audiences in China," Nancy Wu, director of North American Operations for EntGroup tells BoxOffice.
The censorship that results from the lack of a ratings system is a major factor that fuels piracy in China. Hollywood releases such as Cloud Atlas and Django Unchained have been heavily trimmed in order to snag a release in China, forcing fans who want to see a filmmaker's true vision to seek it out in other ways. Django suffered quite a bit as a result of censorship. After its release was delayed at the last minute, Quentin Tarantino's unconventional Western opened with a whimper and managed only around $3 million during its run in China.
A ratings system that allows adults to seek out adult entertainment and families to seek out family entertainment would boost a film market that is already growing at a staggering rate.
American television shows have found a potential goldmine in Youku Tudou, China's biggest online video outlet. Film and television viewing has grown exponentially in China over the past year alone; web surfing from mobile devices has risen twenty percent in twelve months, while online video viewing percentages have doubled in a mere six months. The most viewed content, writes The Hollywood Reporter, is American film and television.
Youku Tudou was formed last year when Youku and Tudou, two of China's largest video providers, merged to edge out competition. The site attracted 14 million unique daily views by June of this year.
With rapidly expanding audiences, predicting solid figures in the future is impossible, but as of right now American shows like The Walking Dead are attracting massive popularity in China.
Check out the full story at Hollywood Reporter.
TODAY'S HEADLINES: 'Lethal Hostage' wins best picture at China Media Awards on August 23, 2013
Lethal Hostage wins best picture, other crime thrillers lead at the 13th China Film Media Awards. [Film Business Asia]
Chinese exhibitor UME International Cineplex has signed another deal with RealD to bring 50 more 3D screens to locations across China. [Hollywood Reporter]
The Chinese film renaissance; how China is expanding cinemas, film subjects. [China Daily]
RealD and UME International Cineplex Sign Exclusive 3D Cinema Agreement Expanding to 100 Screens Across China on August 22, 2013
BEIJING & LOS ANGELES -- Global 3D and visual technology licensor RealD Inc. (NYS: RLD) and UME International Cineplex announced today an agreement to install RealD 3D technology on an additional 50 cinema screens across UME International Cineplex's Northern China locations. Combined with the 50 current RealD 3D installations at UME International Cineplex's Southern China locations, UME International Cineplex will have a total of 100 RealD 3D equipped screens across its circuit. Under the terms of the expanded agreement, RealD becomes the exclusive circuit wide 3D technology provider for UME International Cineplex. Installations of RealD 3D technology at UME International Cineplex's Northern China locations have already begun.
"Currently, the world's brightest 3D projection technology is provided by RealD. UME International Cineplex Group will exclusively use the latest 3D technology of RealD. Among Chinese moviegoers, there is a tremendous demand for 3D movies, and there are more and more 3D movies being made and released. I believe RealD will have great prospects in China," said See-Yuen Ng, founder and chairman of UME International Cineplex.
"It is exciting to see UME's continued development in the China cinema market and RealD is honored to be a part of it," said Edman Chan, RealD's Vice President and General Manager, Cinema, Asia Pacific. "Together, we will deliver the bright, lifelike and immersive visual experience for the viewing audience that has become synonymous with RealD 3D."
Since opening their first cinema in 2002, UME International Cineplex has been dedicated to delivering the ultimate movie experience to Chinese audiences. By the end of 2013, UME International Cineplex expects to be operating 22 cinemas, 253 screens and 31,700 seats, with box office revenues estimated to exceed 600 million RMB.
RealD 3D is currently available on approximately 1,300 cinema screens in China with future commitments for approximately 1,000 additional installations for a total of approximately 2,300 screens.
The world's most widely used 3D cinema technology, RealD 3D is installed in approximately 23,500 auditoriums by approximately 1,000 exhibitors in 74 countries around the world (as of June 30, 2013).