China

'Edge of Tomorrow' Posts Record Debut for Tom Cruise in China on June 09, 2014

eotstill.jpgEdge of Tomorrow posted Tom Cruise and director Doug Liman’s biggest opening of all time in China, where it took a $25.1 million opening weekend from 6,813 screens. The sci-fi film enjoyed a 57% market share and ranked a clear #1 for the 3 day weekend.

'X-Men: Days of Future Past' Crosses $100M in China on June 08, 2014

dofp.pngChina gave X-Men: Days of Future Past a $7.5 million weekend from 3,460 screens to reach a $104.4 million market cume, the third highest Fox title in the market behind Avatar and Titanic.

'Edge of Tomorrow' Adds $9.6M in Second Day of Release on June 07, 2014

image.jpgA strong $6.7 million haul on opening day led to  an even better day of box office for Edge of Tomorrow on Saturday. The Tom Cruise sci-fi flick took $9.6 million in its second day of release in China, bringing the two-day cume in the country up to $16.56 million. X-Men: Days of Future Past trailed in a distant second place among Saturday's earners, accumulating only a third of the business attracted by Edge of Tomorrow. The sci-fi film has already outgrossed the entire opening weekend haul of Mission: Impossible Ghost Protocol in China after only two days in release. 

'Edge of Tomorrow' Takes $6.7M from Opening Day in China on June 06, 2014

image.jpgEdge of Tomorrow took a strong $6.7 million premiere  from 4000 sites in China on Friday. The film dominated the market by taking 57% of the marketshare. The opening day numbers exceeded Oblivion by 150%, Gravity by 46%, Hobbit 2 by 20%, Thor 2 by 18%, and Man of Steel by 16%. 

CHINA’S LARGEST MOVIE MEDIA GROUP ANNOUNCES OPENING OF LOS ANGELES OFFICE on June 06, 2014

transformerslongrange.pngParamount Pictures’ Transformers: Age of Extinction to be CMMG’s first U.S. film

 (Los Angeles, CA) June 5, 2014  China’s largest movie media group, China Movie Media Group (影时尚 YING SHISHANG also known as “CMM”), announced today it will open its first United States office in Los Angeles, California. ". In tandem, it will team with its first U.S. studio, Paramount Pictures, to launch the marketing of Transformers: Age of Extinction (TF4) in China, a movie that has incorporated many Chinese elements and locations. U.S. based Jiaflix and the China Movie Channel (CCTV6), with its new media subsidiary M1095, are the production and promotion partners of the film. China Film Group is the sole import company in China. 

“The China film market has maintained a growth of 30% each year and has become the world's second biggest box office market,” says Zhang Gen Ming, CEO and founder of CMMG. “The establishment of our new L.A. office is only the beginning of the relationship between the two biggest countries in the rising global film market. In addition, because there were so many Chinese components to TF4 it seemed like a natural and compelling partnership.”

"We are thrilled to be working in partnership with CMMG on the marketing of this next installment in the TRANSFORMERS franchise. Michael Bay's films have been very popular among Chinese audiences and with CMMG's support, we hope Transformers: Age of Extinction will continue that tradition," said Rob Moore, Vice Chairman of Paramount Pictures.

To acknowledge their new alliance, executive officers from Paramount Pictures and CMMG held a small celebration in West Hollywood, CA on June 3rd.

CMMG is a comprehensive film group that provides a full range of movie services, including production, investment, promotion, Chinese domestic distribution and marketing.

TF4’s Chinese marketing campaign is a collaborative effort between CMMG and Paramount Pictures’ International Marketing Department to manage the organization, planning and execution of its launch in China. CMMG’s long-standing relationships with the top 10 Chinese theatre chains and China’s top social network and online ticket purchasing platform, Tencent’s WeChat will help drive its promotional efforts. Together with Wanda Cinemas, China’s largest cinema chain, CMMG is organizing the premiere of TF4 in Beijing.



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