Sunder Kimatrai, 20th Century Fox International's senior vice president, Asia Pacific, broke the ice with the first studio presentation of CineAsia 2012.
Kimatrai began with praise for Life of Pi. Ang Lee's stirring drama has grossed $106 million from 11 Asia Pacific markets. China leads with a staggering $68.2 million, followed by India with $10.4 million. "They weren't kidding when they called this the next Avatar," Kimatrai quipped. The VP pleaded for convention attendees to keep the film on screens as long as they can. "I think we're just getting started," Kimatrai boasted.
The rest of 20th Century Fox's presentation consisted of trailers and extended clips for new films. The reel kicked off with an introduction from Hugh Jackman. The Croods and Epic were featured prominently, and the new footage looks stunning. Kimatrai also touted films that he had no footage for: The Internship with Vince Vaughn and Owen Wilson, The Wolverine, Percy Jackson and the Sea Monters, The Secret Life of Walter Mitty with Ben Stiller and Runner Runner, a drama about the world of online poker with Ben Affleck and Justin Timberlake. Of those, The Wolverine and Percy Jackson should post the strongest Asia Pacific numbers.
A trailer for The Sessions received an enthusiastic response from the mostly Asian crowd. Unfortunately, Kimatrai bemoaned, censorship issues will prevent the film from opening in many Asia Pacific markets.
China Lion Film Distribution reports that Back to 1942 grossed $56,604 this weekend in North America, bringing the film's total to $212,475.
The film has been in release for 10 days and is currently playing on 18 screens.
DreamWorks Animation CEO Jeffrey Katzenberg has created the new position of Chief Global Brand Officer and appointed former J.C. Penney President Michael Francis to the role.
Francis, in his new role, will be charged with expanding the brand names established by DreamWorks such as the Shrek and Kung Fu Panda series.
Included in their strategy is the plan to build an animation studio in Shanghai, China. DreamWorks expects the studio could employ more than 2,000 workers once operational.
12/10 Update: Life of Pi grossed an actual result of $14.6 million in China this weekend. The cume is now $68.28 million.
Previously: 20th Century Fox reports that Life of Pi continues its excellent run in China. The film pulled an estimated $14.6 million this weekend, up an outstanding 6 percent over last weekend.
That pushes the film's Chinese cume to $68.3 million after three weekends in release. Life of Pi now ranks #17 on the all-time Chinese box office chart, just behind Inception ($70.4 million) at #16.
Marvel and DMG Entertainment are prepping to begin the Beijing portion of shooting for Iron Man 3 on Monday. This weekend comes the announcement that well-known Chinese actor Wang Xuequi has been cast in the mysterious role of Dr. Wu.
Marvel is still in the process of filing for co-production status with China, which will be a huge Chinese market advantage for the film next summer once approved.