'Toy Story 3' was huge this weekend, though it was front-loaded towards Friday's opening day.

‘Toy Story 3’ Sets June Record

on June 21, 2010 by Daniel Garris

Disney's Toy Story 3 debuted in line with its massive expectations this weekend with a first place start of $110.31 million. The highly anticipated computer animated sequel set a new record for the largest debut ever for Pixar Animation, as it easily topped the $70.47 million unadjusted gross of the company's previous record holder, 2004's The Incredibles. Toy Story 3 also registered the largest June debut of all time, as it just crept past the $108.97 million start of last year's Transformers: Revenge of the Fallen, though it should be noted that the opening weekend figure for Transformers 2 was deflated from the film opening on a Wednesday. However, when factoring in ticket price inflation, Toy Story 3 was unable to top the $119.94 million adjusted start of Harry Potter and the Prisoner of Azkaban back in June of 2004.

Other notable opening weekend accomplishments for Toy Story 3 included the fourth largest opening weekend ever for Disney, the second largest unadjusted debut ever for an animated film (behind only 2007's Shrek the Third) and the third largest debut of 2010 thus far (behind only Iron Man 2 and Alice in Wonderland).

As big as the film's opening weekend was, it appeared that Toy Story 3 would be even bigger after a massive $41.15 million start on Friday. However, the film dropped a somewhat surprising 10 percent on Saturday to gross $37.09 million, before going on to gross $32.07 million on Sunday. That gave the film a 3-day weekend to Friday ratio of 2.68 to 1, which was low both for a Pixar release and a family film in general (even for mid-June). While Toy Story 3 is still extremely likely to have a lengthy run in the weeks ahead thanks to tremendous word of mouth and continued higher-priced 3D admissions, this weekend's performance also points towards there being at least some front-loading for the film due to the large rush-out of fans.

Internationally, Toy Story 3 grossed $44.8 million. That brings the film's three-day worldwide start to $155.1 million. Toy Story 3 was especially strong in China, where it grossed $9.5 million.

Though it took a back seat to Toy Story 3 this weekend, The Karate Kid still finished in a very respectable second place with $29.88 million. Sony's break-out hit starring Jaden Smith and Jackie Chan was down 46 percent from its better than expected debut last weekend. The Karate Kid has displayed some front-loading of its own so far, but with the initial rush-out for Toy Story 3 now behind us, it is likely that The Karate Kid will begin to hold up better going forward. The Karate Kid crossed the $100 million mark on Sunday and has grossed $107.13 million through ten days. That makes the film the fourth highest grossing film of the summer so far (behind only Iron Man 2, Shrek Forever After and Toy Story 3).

Fox's The A-Team was down one spot and 44 percent to finish in third with $14.41 million. The big-budget action film was helped out this weekend by Father's Day (it fell only 6 percent on Sunday), and may have also received a small boost from moviegoers who already saw The Karate Kid last weekend in the battle of the re-launched 1980s properties. The ten-day gross for The A-Team stands at $50.43 million. At its current rate, The A-Team appears to be on pace for a final domestic gross in the neighborhood of $80 million.

Positions four through eight were bunched up tightly, with only $1.07 million separating fourth place (Universal's Get Him to the Greek) from eighth place (Lionsgate's Killers).

The opening weekend performance for Warner's Jonah Hex was especially disappointing, as the film was unable to reach its already lowered expectations. The adaptation of the comic book series from DC Comics grossed just $5.38 million from 2,825 locations, giving the film a lowly per-location average of $1,904 and a seventh place finish. On the heels of last year's Jennifer's Body, Jonah Hex marks the second straight disappointment for Megan Fox. While Fox's presence can help generate online chatter about her films, she has ultimately been unable to draw moviegoers into theaters. Jonah Hex opened nearly on par with the $5.25 million start of 2008's Meet Dave.

read all Daily analyses »


0 Comments

No comments were posted.

What do you think?

Trailers