With $29.124 million in the bank on Friday, Marvel's The Avengers is on pace to shatter the $75.6 million second-weekend record set by Avatar. The Avengers will be the first blockbuster to hit $100 million during its sophomore frame.

Dark Shadows took in a modest $9.270 million on Friday, which means that its weekend total probably won't even match what The Avengers did on Friday. Word-of-mouth is pretty lackluster: more than 61,400 Flixster users have combined to give the gothic comedy a 63% approval rating.

The Best Exotic Marigold Hotel and Girl in Progress are both doing well in limited release. The Best Exotic Marigold Hotel grossed $665,000 on Friday, while Girl in Progress grossed $409,000. Expect Marigold to have a long, healthy domestic run.

Additional reporting by Daniel Garris.