‘Hansel and Gretel’ Debuts with $19.69 Million

on January 28, 2013 by Daniel Garris
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Paramount's Hansel and Gretel: Witch Hunters debuted in first place this weekend with $19.69 million. The R-rated 3D action-horror film opened towards the lower end of its wide ranging pre-release expectations. After debuting with $6.02 million on Friday, the film held up better than expected on Saturday and went on to register a strong opening weekend to Friday ratio of 3.27 to 1. That could be an early sign of the film being able to hold up well for its genre going forward. It should also be noted that in general Friday's grosses were clearly deflated this weekend, due in part to the Northeast being hit by snow on Friday and in part from the break in the NFL Playoffs this weekend. Hansel and Gretel opened 30.5 percent stronger than the $15.09 million start of 2005's The Brothers Grimm and 5.5 percent softer than the $20.83 million debut of 2009's Underworld: Rise of the Lycans. Hansel and Gretel: Witch Hunters received a respectable B rating on CinemaScore.

On the international front, Hansel and Gretel: Witch Hunters grossed $25.0 million from 20 foreign markets. That brings the film's international total to $35.8 million and early worldwide haul to $55.5 million. Key grosses this weekend included debuts of $4.5 million in Brazil, $3.7 million in Mexico, $1.9 million in Taiwan and a second weekend take of $4.75 million in Russia.

Mama fell 54 percent in its second weekend to claim second place with $13.09 million. Universal's PG-13 horror film starring Jessica Chastain experienced a respectable second weekend hold, especially for its genre. In the bigger picture, Mama continues to perform very well with a strong ten-day take of $48.88 million (against a modest $15 million production budget). Mama is currently running 30 percent stronger than the $37.69 million ten-day gross of 2009's My Bloody Valentine 3D (which fell 53 percent in its second weekend to gross $10.01 million).

Sony's Zero Dark Thirty fell 39 percent and one spot to claim third with $9.70 million. On Sunday, Zero Dark Thirty had been estimated to finish in fourth place, but the film ultimately held off The Weinstein Company's Silver Linings Playbook by $256,093 for third. The Kathryn Bigelow directed Best Picture nominee has grossed $69.80 million to date. Zero Dark Thirty is currently running 20 percent ahead of 2007's The Bucket List and 29 percent behind 2008's Gran Torino at the same point in their respective runs.

Fellow Best Picture nominee Silver Linings Playbook continued to display tremendous holding power, as the Best Picture nominee fell only 12 percent to place in fourth with $9.44 million. The David O. Russell directed film starring Bradley Cooper and Jennifer Lawrence has grossed $68.91 million to date. That leaves the film just $24.71 million away from matching the $93.62 million total gross of 2010's The Fighter. Silver Linings Playbook should continue to hold up very well throughout the rest of awards season.

On the heels of the disappointing performances of Broken City and The Last Stand last weekend, fellow R-rated films Parker and Movie 43 delivered disappointing results this weekend. FilmDistrict's Parker grossed $7.01 million to round out the weekend's top five. Teaming up Jason Statham with Jennifer Lopez ultimately didn't attract moviegoers this weekend, as Parker performed in line with the low end of both its modest expectations and Statham's box office history as a leading actor. Parker generated a B+ rating on CinemaScore.

Relativity's Movie 43 opened with just $4.81 million, which placed it in seventh over the frame. The collective comedy experiment debuted below expectations. While the film's ensemble cast of high-profile actors helped generate high levels of online discussion, it was ultimately unable to draw in moviegoers into theatres this weekend. Of special note is that Movie 43 generated one of the lower opening weekend gross to Tweet ratios we've ever seen. Movie 43 should disappear from theatres quickly, especially with a D rating on CinemaScore.

It should also be noted that Movie 43 carried a production budget of only $6 million. Furthermore, Movie 43 has grossed $8.5 million in Russia after nearly a month of release, which suggests that the film is likely to perform significantly stronger internationally than domestically.

Tags: Hansel and Gretel: Witch Hunters, Mama, Zero Dark Thirty, Silver Linings Playbook, Parker, Movie 43
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