'Safe Haven' Tops 'A Good Day to Die Hard' on Valentine's Day

on February 15, 2013 by Daniel Garris
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Relativity's Safe Haven was off to a strong start on Valentine's Day with an opening day performance of $8.83 million. That was good enough to place it ahead of Fox's A Good Day to Die Hard for first on Thursday, though it is widely expected that Safe Haven will fall significantly behind A Good Day to Die Hard over the four-day holiday weekend as a result of being much more front-loaded towards Valentine's Day. The romantic drama starring Josh Duhamel and Julianne Hough opened 34 percent stronger than the $6.60 million Thursday Valentine's Day start of 2008's Step Up 2 the Streets and 93 percent stronger than the $4.58 million Wednesday Valentine's Day start of Daddy's Little Girls. However, the Valentine's Day performance for Safe Haven was 24 percent softer than the $11.56 million Tuesday Valentine's Day performance of last year's The Vow (on its fifth day of release). When taking into account its likely font-loading towards Valentine's Day, Safe Haven appears to be headed for a five-day launch in the neighborhood of $32 million to $36 million.

A Good Day to Die Hard was off to a very solid second place start of $8.24 million. The fifth installment of the action franchise starring Bruce Willis opened 24 percent stronger than the $6.63 million Thursday Valentine's Day start of 2008's Jumper and 9.5 percent softer than the $9.11 million Wednesday launch of Live Free or Die Hard back in June of 2007. Live Free or Die Hard went on to gross $48.40 million during its first five days of release. Given that Live Free or Die Hard opened in the summer, A Good Day to Die Hard is likely to be a bit less front-loaded during its initial days of release and appears to be on track for a very similar five-day start. Look for A Good Day to Die Hard to gross somewhere in the area of $46 million to $52 million during its first five days.

Universal's Identity Thief continued its strong performance on Valentine's Day with a third place take of $5.37 million. The modestly budgeted comedy starring Jason Bateman and Melissa McCarthy was up 163 percent over Wednesday. Identity Thief was the week's top film with a stronger than expected seven-day start of $47.29 million and appears likely to find itself in a close battle with Safe Haven for second place over the upcoming four-day frame.

The news wasn't anywhere near as good for Warner's Beautiful Creatures. The adaptation of the young adult fantasy novel opened in a disappointing fifth place with $2.54 million. Clearly, Beautiful Creatures lost out in a big way to Safe Haven for Valentine's Day audiences. Beautiful Creatures opened 19 percent softer than the $3.12 million Thursday Valentine's Day launch of 2008's Definitely, Maybe and 39 percent softer than the $4.16 million Wednesday Valentine's Day start of 2007's Music and Lyrics. Given Thursday's lackluster start, it is still possible that Beautiful Creatures could be back-loaded towards the weekend (especially if it is skewing heavily towards younger teens), but either way the film's five-day take will be less than anticipated. Depending on its weekend performance, Beautiful Creatures could gross anywhere from $10 million to $17 million in its first five days.

Other noteworthy Valentine's Day performances included $2.56 million for Warm Bodies (up a huge 306 percent over Wednesday), $1.25 million for Side Effects (up 97 percent) and $1.23 million for Silver Linings Playbook (up 142 percent). For the week, Warm Bodies placed in second with $16.10 million (down 36 percent), Side Effects took third with a seven-day start of $12.82 million and Silver Linings Playbook placed in fourth with $9.28 million (down 14 percent). Respective total grosses stand at $92.37 million for Silver Linings Playbook and at $41.22 million for Warm Bodies.

Tags: Safe Haven, A Good Day to Die Hard, Identity Thief, Beautiful Creatures, Warm Bodies, Side Effects, Silver Linings Playbook
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