'Oz: The Great and Powerful' Remains #1; 'The Call' Easily Tops 'Burt Wonderstone'

on March 18, 2013 by Daniel Garris
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Disney's Oz: The Great and Powerful remained comfortably in first place this weekend with $41.25 million. The blockbuster 3D fantasy film was down a significant, but reasonable 48 percent from last weekend's debut. In comparison, 2010's Alice in Wonderland fell 46 percent in its second weekend to gross $62.71 million, while last year's The Lorax fell 45 percent to gross $38.85 million. Oz: The Great and Powerful has grossed $144.06 million through ten days of release, which places it 31 percent behind the $209.34 million ten-day take of Alice in Wonderland and 18 percent ahead of the $121.72 million ten-day gross of The Lorax. Oz: The Great and Powerful is already the highest grossing release of 2013 thus far domestically.  A full list of the highest grossing releases of 2013 domestically can be found here.

Oz: The Great and Powerful held up nicely overseas this weekend as it grossed $46.6 million from 55 foreign territories. That brings the film's overseas total to $136.8 million and current global haul to $280.9 million.

The Call debuted in second place with $17.12 million. Sony's low-budget thriller starring Halle Berry and Abigail Breslin exceeded pre-release expectations this weekend. The performance was especially impressive given the film's R rating and was 53 percent stronger than the $11.21 million debut of 2007's Perfect Stranger. The Call grossed $6.18 million on Friday and generated an opening weekend to Friday ratio of 2.77 to 1. That is very solid for a thriller and is a good sign for the film going forward; as is the film's B+ rating on CinemaScore. The audience breakdown for The Call skewed towards female moviegoers (61 percent) and moviegoers over the age of 30 (53 percent).

Meanwhile, Warner's The Incredible Burt Wonderstone debuted below expectations with a third place start of $10.18 million. The PG-13 comedy starring Steve Carell and Jim Carrey marks yet another disappointing performance for Warner Bros. in early 2013. At the end of the day, star power and marketing weren't enough to transfer Burt Wonderstone from a niche comedy into a comedy appealing to a wider audience base. Burt Wonderstone opened 27 percent softer than the $14.02 million start of 2010's Hot Tub Time Machine. With a relatively lackluster estimated opening weekend to Friday ratio of 2.74 to 1 and a C+ CinemaScore, going forward it is quite unlikely that Burt Wonderstone will hold up as well as Hot Tub Time Machine did.

Fellow Warner Bros. release Jack the Giant Slayer placed in fourth with $6.31 million. The expensive 3D fantasy film did stabilize this weekend, as it was down a very solid 36 percent from last weekend. However, with Fox's The Croods and Paramount's G.I. Joe: Retaliation both soon entering the marketplace, it will be tough for Jack the Giant Slayer to maintain momentum going forward. Jack the Giant Slayer has grossed a lackluster $54.01 million in 17 days, placing it 13.5 percent behind the $62.41 million 17-day take of last year's John Carter.

On the platform front, A24's Spring Breakers was off to a terrific start with $264,861 from just 3 locations in New York and Los Angeles. That gave the much buzzed about film starring James Franco, Selena Gomez and Vanessa Hudgens a massive per-location average of $87,667. Spring Breakers will hope to springboard off of its strong platform launch when it expands into nationwide release this coming Friday.

From Up on Poppy Hill was also off to a noteworthy start in platform release. The Studio Ghibli produced animated film being released domestically by GKIDS grossed an estimated $57,585 from 2 New York locations. That gave the film a per-location average of $28,793. From Up on Poppy Hill will expand to Los Angeles, Toronto and Vancouver this coming Friday and into further locations on March 29.

Tags: Oz: The Great and Powerful, The Call, The Incredible Burt Wonderstone, Jack the Giant Slayer, Spring Breakers, From Up on Poppy Hill
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