'One Direction: This Is Us' Handily Takes First on Friday; 'Butler' & 'Millers' Still Strong as Latter Tops $100 Million

on August 31, 2013 by Shawn Robbins
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Official studio estimates for Friday are in, and One Direction: This Is Us claimed first place for the day with $8.9 million. The figure includes $2.7 million from Thursday night shows. The film lagged behind Justin Bieber: Never Say Never's $12.4 million opening day in February 2011, but still performed much stronger than the $4.96 million first day take of 2009's Jonas Brothers: The 3D Concert Experience. The One Direction flick's positive critical reception is also carrying over: its Flixster user score has increased to 79 percent (from a mid-60s anticipation level)--indicating positive word of mouth among the limited target audience. Domestically, This Is Us should pull in $21 million through Sunday and $25 million for the four-day weekend. BoxOffice projects a first place finish for both frames.

Lee Daniels' The Butler is projected to take second place for the holiday frame. Down just over 24 percent from last Friday, the word-of-mouth hit drama grabbed $3.62 million yesterday as it heads for $14.5 million over the three-day weekend and $19.5 million for the four-day frame. Meanwhile, We're the Millers took in $3.13 million and crossed the $100 million domestic threshold. That flick will take in $12 million and $15.5 million over the respective frames.

Meanwhile, Getaway failed to gain traction in its debut. Audiences sent the thriller to a disappointing $1.42 million on Friday. Despite trying to bring in crowds young and old with Ethan Hawke and Selena Gomez in starring roles, moviegoers are clearly signaling that they're burnt out on action flicks right now. With a low 53 percent Flixster user approval rating, a long run seems to be off the table. BoxOffice projects Getaway will take in $4.4 million through Sunday and $5.4 million by the end of Labor Day.

On to more encouraging news, Lionsgate's Instructions Not Included earns the "surprise of the weekend" award thanks to a strong $1.925 million opening day from just 347 locations. The dramedy, led by popular Mexican comedian Eugenio Derbez, is proving to be a welcomed offering for Latino audiences over the holiday weekend. BoxOffice is projecting an impressive $5.5 million three-day weekend and $6.8 million four-day frame.

Closed Circuit added an estimated $750,000 on Friday, pushing its three-day total to $1.26 million. That pic should earn $2.7 million for the three-day weekend and $3.45 million for the four-day.

Lastly, The Grandmaster is set to bring in $2.3 million through Sunday and $2.85 million over the four-day weekend. The Weinstein Company's release expanded into 749 theaters yesterday.

Please find our three-day and four-day weekend projections below.

1. One Direction: This Is Us - $21 million (3-day) / $25 million (4-day)
2. Lee Daniels' The Butler - $14.5m / $19.5m
3. We're the Millers - $12m / $15.5m
4. Planes - $7.5m / $10.2m
5. Elysium - $6.3m / $8m
6. Instructions Not Included - $5.5m /$6.8m
7. The Mortal Instruments - $5.4m / $6.8m 
8. The World's End - $5.1m / $6.4m
9. Getaway - $4.4m / $5.4m
10. Percy Jackson: Sea of Monsters - $4.2m / $5.7m
11. You're Next - $4m / $4.9m 
-. Closed Circuit - $2.7m / $3.45m
-. The Grandmaster - $2.3m / $2.85m 

Additional reporting by Daniel Garris

Tags: We're The Millers, Closed Circuit, Getaway, One Direction: This Is Us, Lee Daniels' The Butler
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