$27.68 Million for 'Prisoners' in First Week

on September 27, 2013 by Daniel Garris
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Warner's Prisoners rounded out its first week in theatres with a $1.43 million first place take on Thursday. The thriller starring Hugh Jackman and Jake Gyllenhaal was down a sharp 11 percent from Wednesday. Films aimed at adult moviegoers experienced significant daily declines in general yesterday, likely due in part to competition from the Thursday night NFL Game. Prisoners was easily the week's top film with a seven-day start of $27.68 million. That was on the high end of pre-release expectations and was 7 percent behind the $29.71 million seven-day start of 2011's Contagion. With the aid of good word of mouth, Prisoners will likely hold up well over the weekend.

Insidious Chapter 2 held steady in second place with $0.594 million.  FilmDistrict's successful low-budget horror sequel was essentially unchanged from Wednesday, which represented one of the day's stronger daily holds among wide releases. Insidious Chapter 2 placed in second for the week with $16.44 million. That was down a sharp, but understandable 64.5 percent from the film's opening week performance. Insidious Chapter 2 has grossed a strong $62.797 million in two weeks, which places the film 10 percent behind the $69.93 million two-week take of 2010's Paranormal Activity 2.

Relativity's The Family grossed $0.510 million to remain in third. The Luc Besson directed film starring Robert De Niro and Michelle Pfeiffer was down 12 percent from Wednesday, which represented the day's poorest daily hold among wide releases. The Family placed in third for the week with $9.38 million. That was down 50 percent from the film's opening week performance and brings the film's two-week total to a respectable $28.02 million.

Warner's The Wizard of Oz 3D took fourth place on Thursday with $0.379 million. The IMAX 3D re-issue of the classic 1939 film was down just 2 percent from Wednesday. The Wizard of Oz 3D held up very nicely throughout the midweek and took ninth place for the week as a whole with a seven-day start of $4.52 million (from a modest 318 locations). Originally scheduled as a one-week engagement; The Wizard of Oz 3D will remain in theatres this week.

On the platform front, Fox Searchlight's Enough Said took in $20,000 from 4 locations, while Universal's Rush grossed $16,099 from 5 locations. Enough Said took in $313,745 for the week and has grossed $367,479 in nine days. Rush, while solid, wasn't quite as strong with a seven-day start of $260,909. Beginning today, Rush will be playing in 2,297 locations, while Enough Said will be playing in 227 locations.

Tags: Prisoners, Insidious Chapter 2, The Family, The Wizard of Oz 3D, Enough Said, Rush
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