'The Butler' #1 Over the Four-Day Frame; 'One Direction: This Is Us' Falls to Second After Leading the 3-Day Frame; 'Instructions Not Included' Surprises with $10.38M

on September 03, 2013 by Daniel Garris
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After placing in a close second for the three-day frame with $14.88 million, Lee Daniels' The Butler ultimately led the four-day holiday frame with $20.20 million thanks in part to a very strong Labor Day performance on Monday. The four-day take for the awards season hopeful from The Weinstein Company was up a strong 22 percent over last weekend's three-day take. The Butler has grossed $79.47 million through 18 days of release and is now running 14 percent ahead of the $69.82 million 18-day take of 42 earlier this year. Thanks to continued strong holding power, it will only be a matter of time before The Butler surpasses the $100 million domestic milestone.

Sony's One Direction: This Is Us took first place over the three-day frame with $15.82 million, but fell to second for the four-day frame due to massive front-loading towards Friday this weekend. The 3D concert documentary took in $18.47 million for the four-day weekend, which gave the film a four-day weekend to Friday ratio of just 2.08 to 1. The four-day take of This Is Us was 41 percent softer than the $31.27 million four-day haul of 2011's Justin Bieber: Never Say Never and 42 percent stronger than the $12.97 million four-day start of 2009's Jonas Brothers: The 3D Concert Experience. While One Direction: This Is Us opened towards the lower end of expectations this weekend, the film's front-loading towards Friday's performance obviously isn't a good sign going forward.

We're the Millers placed in third this weekend with respective three-day and four-day takes of $12.72 million and $16.29 million. The four-day take for the Warner Bros. comedy was up a terrific 25 percent over last weekend. We're the Millers surpassed the $100 million mark on Friday (the film's 24th day of release) and has now grossed $113.24 million through 27 days of release.

Lionsgate's Instructions Not Included surprised in a very big way this weekend. The low-budget Eugenio Derbez comedy vehicle from Pantelion Films grossed $10.38 million to place in fifth for the four-day frame.  That already makes Instructions Not Included the highest grossing film ever for Pantelion Films.  Playing in a modest 348 locations; Instructions Not Included earned a tremendous four-day per-location average of $29,823. For the three-day frame, Instructions Not Included placed in fourth with $7.85 million. Instructions Not Included received an A+ rating on CinemaScore and held up very well throughout the weekend; both of which are strong early signs for the film going forward. Lionsgate will expand the film into additional locations next weekend.

Meanwhile, the weekend's other major releases failed to make much noise. Warner's Getaway opened below its already modest expectations with a tenth place four-day take of $5.61 million (from 2,130 locations). The Weinstein Company's The Grandmaster took in $3.18 million in four days (from 749 locations), bringing the film's eleven-day total gross to $3.38 million. Focus' Closed Circuit finished slightly behind The Grandmaster over the four-day frame with $3.12 million (from 870 locations). That brings the six-day start for Closed Circuit to a soft $3.63 million. Respective four-day per-location averages were $2,632 for Getaway, $4,247 for The Grandmaster and $3,583 for Closed Circuit.

This weekend's overall four-day box office total came in at just over $162 million. That easily set a new unadjusted box office record for Labor Day weekend. The previous unadjusted record holder was Labor Day weekend of 2007 with an overall four-day gross of $148.8 million.

Tags: Lee Daniels' The Butler, One Direction: This Is Us, We're the Millers, Instructions Not Included, Getaway, The Grandmaster, Closed Circuit
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