'G.I. Joe: Retaliation' Hauls $15.5 Million on Friday; 'Croods' Holds Well; 'Temptation' Solid at #3
Paramount's G.I. Joe: Retaliation posted a solid increase of 47.5 percent from Thursday to $15.5 million on Friday. Although online reactions have been decidedly mixed, the film's "A-" CinemaScore and seemingly significant appeal to families and action fans will result in a projected $38 million three-day haul. Still, the sequel's projected four-day cume of $48.5 million represents a noticeable audience decline from The Rise of Cobra's $54.7 million (carrying no 3D or IMAX price advantage) three-day opening in 2009.
Tyler Perry's Temptation got away with $9.4 million for its opening day. On track for a $22 million weekend, the film is off to a stronger start than recent non-Madea flicks from Perry.
Please note that due to the holiday weekend, Sony has yet to report grosses for Thursday, while reported grosses from Fox and Warner Bros. are currently estimates.
Paramount's G.I. Joe: Retaliation was off to a $10.51 million start on Thursday. It should be noted that the opening day figure for the 3D action sequel includes $2.2 million from early screenings on Wednesday night, which started at 7 p.m. Either way, G.I. Joe: Retaliation was Thursday's top film by a fairly comfortable margin over The Croods. Because there are so few past examples of h...
The Croods continues to dominate the market. Expect a healthy hold during its sophomore frame.
The continued strength of Oz and Olympus Have Fallen are also helping March end on a positive note.
The Croods grossed $5.03 million on Tuesday to lead the daily box office for a fifth consecutive day. The first DreamWorks Animation computer animated film to be distributed by Fox increased a healthy 20 percent over Monday. In comparison, 2011's Rio increased 28 percent on its first Tuesday to gross $4.18 million, while 2010's How to Train Your Dragon was unchanged on its first Tuesday to take in $4.80 million. The Croods passed the $50 million mark yesterday and has now grossed $52.87 million in five days. That is towards the higher end of expectations and places the film 13 percent ahead of the $46.68 million five-day start of Rio and 1 percent behind the $53.35 million five-day take of How to Train Your Dragon.
Read moreThe Croods took in $4.20 million on Monday to remain in first place at the daily box office. The first DreamWorks Animation computer animated film to be distributed by Fox fell 68 percent from Sunday. That represented the day's poorest daily hold among wide releases, as daily holds in general were helped on Monday from the approaching Easter holiday. In comparison, 2011's Rio fell 71 percent on its first Monday to gross $3.27 million, while 2010's How to Train Your Dragon fell 66 percent to gross $4.81 million on its first Monday. The Croods has grossed $47.84 million in four days. That is towards the higher end of expectations and places the film 13 percent ahead of the $42.50 million four-day start of Rio and 1.5 percent behind the $48.
Read moreThe Croods led the way at the box office this weekend with $43.64 million. The first DreamWorks Animation computer animated film to be distributed by Fox debuted towards the higher end of pre-release expectations. The opening weekend performance for The Croods was 11 percent stronger than the $39.23 million start of 2011's Rio and essentially on par with the $43.72 million debut of 2010's How to Train Your Dragon and (both Rio and How to Train Your Dragon opened the weekend before Easter weekend as well).
After opening with $11.65 million on Friday, The Croods increased a healthy 63 percent on Saturday to gross $18.98 million. The opening weekend to Friday ratio for the film was 3.75 to 1.
The Croods led the way at the box office this weekend with an estimated $44.7 million. The first DreamWorks Animation computer animated film to be distributed by Fox debuted towards the higher end of pre-release expectations. The opening weekend performance for The Croods was 2 percent stronger than the $43.72 million debut of 2010's How to Train Your Dragon and 14 percent stronger than the $39.23 million start of 2011's Rio (both How to Train Your Dragon and Rio opened the weekend before Easter as well).
After opening with $11.6 million on Friday, The Croods increased a healthy 63 percent on Saturday to gross $18.9 million. The estimated opening weekend to Friday ratio for the film stands at 3.85 to 1.
