Weekend Predictions (Jan. 9 to Jan. 11, 2009): 'Bride Wars' and 'Gran Torino'
Featured Stories - on January 07, 2009 by Phil Contrino
Bride Wars and Gran Torino will try to push all of the holiday releases from the top of the box office.
After spending two weeks on top of the box office, Marley and Me will be dethroned this weekend by a pair of brides.
Bride Wars, which stars Anne Hathaway and Kate Hudson, should easily walk away with the #1 spot at the box office this weekend. Wars will appeal in a big way to the same audiences that made Sex and the City and Baby Mama hits in 2008. The marketing blitz from Fox has been strong, and both Hathaway and Hudson are coming off of box office successes in '08. Hathaway starred in Get Smart, which grossed an impressive $130.3 million domestically. Hudson, on the hand, had Fool's Gold in February '08, which brought in a solid $70.2 million domestically. Look for Bride Wars to bring in around $21 during its debut frame.
After playing in select theatres nationwide, Clint Eastwood's Gran Torino expands to 2,300 locations this weekend. The film has already grossed a solid $10 million during its four weeks in theatres, which means that mainstream audiences are probably well aware of the film, even though it hasn't necessarily played in their area yet. Warner Bros. has recently amped up the amount of television ads for the film, and their marketing push has been solid all along. Torino should be able to add another $11 million to its cume this weekend.
Screen Gems will be opening Not Easily Broken on 600 screens come Friday. The film certainly has similarities to recent successful Tyler Perry flicks, which means that audiences may be willing to take a chance on it. Broken could snag at least $1 million during its opening frame.
Among holiday holdovers, Bedtime Stories will cross the $100 million mark, and The Curious Case of Benjamin Button will land closer to that plateau. As for Marley, it should reach around $130 million during its third frame.
For a look at the box office potential of The Unborn and other horror movies opening in January, click here .