Weekly Anticipation Index: 'The Tooth Fairy'

Featured Stories - on November 21, 2009 by Phil Contrino

Dwayne Johnson will once again try to tap into the lucrative world of family films with The Tooth Fairy.

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This week, we've added three new films to the Anticipation Index. The Tooth Fairy, Legion and Extraordinary Measures all open on January 22.

With films such as The Game Plan, Get Smart and Race to Witch Mountain, Dwayne Johnson has established a reliable presence at the box office. The Tooth Fairy will try to grab the attention of family audiences in the same way that those films have. The project marks the actor's first collaboration with 20th Century Fox after working with Disney on Game Plan and Witch Mountain and Warner Bros. on Get Smart. Johnson's drawing power is bound to run out of steam eventually, but it probably won't happen with Tooth Fairy.

Legion will try to capture at least a fraction of the audience that lined up to see The Da Vinci Code and Angels & Demons. Religion-themed thrillers tend to be hit and miss, so Screen Gems will have to make sure that Legion can also appeal to action fans in general.

Extraordinary Measures will mark the first theatrical release of CBS Films. As a result, the media giant will surely give it a strong marketing push in order to make sure that they start their distribution company off on the right foot. While stars Harrison Ford and Brendan Fraser are not the major draws that they once were, seeing them together should earn a significant amount of trust from moviegoers.

Check out our predictions for these films as well as others in the table below.



Weekly Anticipation Index, November 21, 2009
Title Release Date Distributor Opening Weekend Cumulative
Old Dogs November 25 Disney $25M $85M
Fantastic Mr. Fox November 25 Fox $15M $53M
Ninja Assassin November 25 Warner Bros. $12M $32M
Everybody's Fine December 4 Miramax $13M $43M
Armored December 4 Screen Gems $10M $27M
Brothers December 4 Lionsgate $11M $35M
The Princess and the Frog December 11 (wide) Disney $23M $115M
Invictus December 11 Warner Bros. $17M $75M
Avatar December 18 20th Century Fox $65M $195M
Did You Hear About the Morgans? December 18 Sony/Columbia $21M $90M
Alvin and the Chipmunks: The Squeakqual December 23 Fox $46M $230M
Sherlock Holmes December 25 Warner Bros. $31M $120M
It's Complicated December 25 Universal $22M $95M
Nine December 25 (wide) The Weinstein Company $11M $60M
Up in the Air December 25 (wide) Paramount $10M $65M
Daybreakers January 8 Lionsgate $14M $36M
Leap Year January 8 Universal $12M $38M
Youth in Revolt January 8 The Weinstein Company $10M $28M
The Book of Eli January 15 Warner Bros. $33M* $80M
Hoodwinked Too! Hood vs. Evil January 15 The Weinstein Company $17M* $50M
The Lovely Bones January 15 (wide) Paramount $16M* $70M
The Spy Next Door January 15 Lionsgate $12M* $32M
The Tooth Fairy January 22 20th Century Fox $20M $65M
Legion January 22 Screen Gems $14M $37M
Extraordinary Measures January 22 CBS Films $13M $40M

*= four-day weekend

Additional reporting by Daniel Garris and Alex Edghill.

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