Weekly Anticipation Index: 'Shrek Forever After'

Featured Stories - on March 20, 2010 by Phil Contrino

The Shrek franchise takes a leap into the 3D world this May with Shrek Forever After, the fourth film in the franchise.

This week, we've added Shrek Forever After and MacGruber to our Anticipation Index. Both films are scheduled to hit theaters on May 21.

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Even though the last Shrek film was met with mixed word of mouth, it still became a solid $322.7 million domestic hit. The franchise has plenty of strength, and the fact that the latest installment is in 3D will only bolster its grosses. Expect Shrek Forever After to outperform its predecessor.

MacGruber was originally set to be released on April 23, but it now has a much better summer release date. The Saturday Night Live spinoff should serve as a nice little bit of counterprogramming to Shrek Forever After. Even though SNL movies are hit-and-miss at the box office, MacGruber looks promising thanks to a genuinely funny trailer. The film's success largely depends on moviegoers who aren't familiar with the skits taking a chance on it.

Check out our predictions for Shrek Forever After and MacGruber as well as other films in the table below.


Weekly Anticipation Index, March 20, 2010
Title Release Date Distributor Opening Weekend Cumulative
Hot Tub Time Machine March 26 MGM $18M $57M
How to Train Your Dragon March 26 DreamWorks Animation $45M $150M
The Last Song March 31 Disney $14M $40M
Clash of the Titans April 2 Warner Bros. $70M $210M
Tyler Perry's Why Did I Get Married Too? April 2 Lionsgate $22M $50M
Date Night April 9 20th Century Fox $40M $125M
Kick-Ass April 16 Lionsgate $30M $75M
Death at a Funeral April 16 Sony/Screen Gems $18M $50M
Oceans April 22 Disney $7M $22M
The Losers April 23 Warner Bros. $18M $40M
The Back-up Plan April 23 CBS Films $11M $30M
A Nightmare on Elm Street April 30 Warner Bros./New Line $36M $70M
Furry Vengeance April 30 Summit $11M $35M
Iron Man 2 May 7 Paramount $140M $390M
Robin Hood May 14 Universal $42M $125M
Letters to Juliet May 14 Summit $14M $38M
Shrek Forever After May 21 Paramount/DreamWorks Animation $125M $340M
MacGruber May 21 Universal $19M $50M

Additional reporting by Daniel Garris and Alex Edghill.

Tags: Shrek, Shrek Forever After, sequel, DreamWorks Animation, MacGruber, Saturday Night Live, The Lonely Island, adaptation, spoof, Weekly Anticipation Index, box office, box office predictions

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