Weekly Anticipation Index: 'Shrek Forever After'
Featured Stories - on March 20, 2010 by Phil Contrino
The Shrek franchise takes a leap into the 3D world this May with Shrek Forever After, the fourth film in the franchise.
This week, we've added Shrek Forever After and MacGruber to our Anticipation Index. Both films are scheduled to hit theaters on May 21.
Even though the last Shrek film was met with mixed word of mouth, it still became a solid $322.7 million domestic hit. The franchise has plenty of strength, and the fact that the latest installment is in 3D will only bolster its grosses. Expect Shrek Forever After to outperform its predecessor.
MacGruber was originally set to be released on April 23, but it now has a much better summer release date. The Saturday Night Live spinoff should serve as a nice little bit of counterprogramming to Shrek Forever After. Even though SNL movies are hit-and-miss at the box office, MacGruber looks promising thanks to a genuinely funny trailer. The film's success largely depends on moviegoers who aren't familiar with the skits taking a chance on it.
Check out our predictions for Shrek Forever After and MacGruber as well as other films in the table below.
|Weekly Anticipation Index, March 20, 2010|
|Title||Release Date||Distributor||Opening Weekend||Cumulative|
|Hot Tub Time Machine||March 26||MGM||$18M||$57M|
|How to Train Your Dragon||March 26||DreamWorks Animation||$45M||$150M|
|The Last Song||March 31||Disney||$14M||$40M|
|Clash of the Titans||April 2||Warner Bros.||$70M||$210M|
|Tyler Perry's Why Did I Get Married Too?||April 2||Lionsgate||$22M||$50M|
|Date Night||April 9||20th Century Fox||$40M||$125M|
|Death at a Funeral||April 16||Sony/Screen Gems||$18M||$50M|
|The Losers||April 23||Warner Bros.||$18M||$40M|
|The Back-up Plan||April 23||CBS Films||$11M||$30M|
|A Nightmare on Elm Street||April 30||Warner Bros./New Line||$36M||$70M|
|Furry Vengeance||April 30||Summit||$11M||$35M|
|Iron Man 2||May 7||Paramount||$140M||$390M|
|Robin Hood||May 14||Universal||$42M||$125M|
|Letters to Juliet||May 14||Summit||$14M||$38M|
|Shrek Forever After||May 21||Paramount/DreamWorks Animation||$125M||$340M|
Additional reporting by Daniel Garris and Alex Edghill.