Long Range Forecast: 'Thor,' 'Something Borrowed' and 'Jumping The Broom'
Featured Stories - on March 12, 2011 by Phil Contrino
This week, we've added three new films to our Long Range Forecast. Thor, Something Borrowed and Jumping the Broom are all set to open on May 6.
As the unofficial start of the summer movie season, the first weekend of May is easily one of the best launching points for a film. That spot has been occupied by Iron Man ($102 million debut), X-Men Origins: Wolverine ($85.1 million debut) and Iron Man 2 ($128 million debut) over the last three years. Thor will likely open to less than those films did for two reasons: 1) Star Chris Hemsworth is not nearly as recognizable as Robert Downey Jr. and Hugh Jackman and 2) Wolverine and Iron Man 2 both entered the frame with huge built-in audiences. Still, a successful weekend is almost guaranteed with such prime chunk of release-date real estate.
Something Borrowed will serve as counter-programming to Thor. Female moviegoers who could care less about the latest superhero flick will seek refuge here.
Jumping the Broom will also skew heavily female, and it will lose a healthy portion of its potential audience to Something Borrowed. Expectations are modest.
Check out our predictions for these films as well as others in the table below.
| Title | Release Date | Distributor | Opening Weekend | Cumulative |
|---|---|---|---|---|
| Thor | May 6, 2011 | Paramount |
$77,000,000 | $208,000,000 |
| Something Borrowed | May 6, 2011 | Warner Bros. |
$13,000,000 | $39,000,000 |
| Jumping The Broom | May 6, 2011 | Sony / TriStar |
$8,000,000 | $22,000,000 |
| Prom | Apr 29, 2011 | Disney |
$10,000,000 | $27,000,000 |
| Hoodwinked Too! Hood vs. Evil | Apr 29, 2011 | Weinstein Company |
$11,000,000 | $35,000,000 |
| Fast Five | Apr 29, 2011 | Universal |
$65,000,000 | $135,000,000 |
| Tyler Perry's Madea's Big Happy Family | Apr 22, 2011 | Lionsgate |
$30,000,000 | $67,000,000 |
| Apollo 18 | Apr 22, 2011 | Weinstein Company |
$19,000,000 | $40,000,000 |
| Water For Elephants | Apr 22, 2011 | Fox |
$22,000,000 | $60,000,000 |
| African Cats | Apr 22, 2011 | Disneynature |
$8,000,000 | $25,000,000 |
| Scream 4 | Apr 15, 2011 | Weinstein Company |
$50,000,000 | $115,000,000 |
| Rio | Apr 15, 2011 | Fox |
$35,000,000 | $135,000,000 |
| Hanna | Apr 8, 2011 | Focus |
$4,000,000 | $12,000,000 |
| Soul Surfer | Apr 8, 2011 | Sony / TriStar |
$4,000,000 | $15,000,000 |
| Your Highness | Apr 8, 2011 | Universal |
$15,000,000 | $38,000,000 |
| Arthur (2011) | Apr 8, 2011 | Warner Bros. |
$10,000,000 | $27,000,000 |
| Insidious | Apr 1, 2011 | FilmDistrict |
$8,000,000 | $18,000,000 |
| Diary of a Wimpy Kid 2: Rodrick Rules | Mar 25, 2011 | Fox |
$21,000,000 | $60,000,000 |
| Sucker Punch | Mar 25, 2011 | Warner Bros. |
$22,000,000 | $53,000,000 |
| Paul | Mar 18, 2011 | Universal |
$12,000,000 | $32,000,000 |
| The Lincoln Lawyer | Mar 18, 2011 | Lionsgate |
$9,000,000 | $28,000,000 |
| Limitless | Mar 18, 2011 | Relativity Media |
$17,000,000 | $53,000,000 |
Additional reporting by Daniel Garris and Alex Edghill.
nivaldo on 12 March 2011
wtf is going on with Sucker Punch?
I thought those numbers would increase, and I hope you're wrong.