Long Range Forecast: 'Thor,' 'Something Borrowed' and 'Jumping The Broom'

Featured Stories - on March 12, 2011 by Phil Contrino

thorforecast.pngThis week, we've added three new films to our Long Range Forecast. Thor, Something Borrowed and Jumping the Broom are all set to open on May 6.

As the unofficial start of the summer movie season, the first weekend of May is easily one of the best launching points for a film. That spot has been occupied by Iron Man ($102 million debut), X-Men Origins: Wolverine ($85.1 million debut) and Iron Man 2 ($128 million debut) over the last three years. Thor will likely open to less than those films did for two reasons: 1) Star Chris Hemsworth is not nearly as recognizable as Robert Downey Jr. and Hugh Jackman and 2) Wolverine and Iron Man 2 both entered the frame with huge built-in audiences. Still, a successful weekend is almost guaranteed with such prime chunk of release-date real estate.

Something Borrowed will serve as counter-programming to Thor. Female moviegoers who could care less about the latest superhero flick will seek refuge here.

Jumping the Broom will also skew heavily female, and it will lose a healthy portion of its potential audience to Something Borrowed. Expectations are modest.

Check out our predictions for these films as well as others in the table below.

Title Release Date Distributor Opening Weekend Cumulative
Thor May 6, 2011 Paramount
$77,000,000 $208,000,000
Something Borrowed May 6, 2011 Warner Bros.
$13,000,000 $39,000,000
Jumping The Broom May 6, 2011 Sony / TriStar
$8,000,000 $22,000,000
Prom Apr 29, 2011 Disney
$10,000,000 $27,000,000
Hoodwinked Too! Hood vs. Evil Apr 29, 2011 Weinstein Company
$11,000,000 $35,000,000
Fast Five Apr 29, 2011 Universal
$65,000,000 $135,000,000
Tyler Perry's Madea's Big Happy Family Apr 22, 2011 Lionsgate
$30,000,000 $67,000,000
Apollo 18 Apr 22, 2011 Weinstein Company
$19,000,000 $40,000,000
Water For Elephants Apr 22, 2011 Fox
$22,000,000 $60,000,000
African Cats Apr 22, 2011 Disneynature
$8,000,000 $25,000,000
Scream 4 Apr 15, 2011 Weinstein Company
$50,000,000 $115,000,000
Rio Apr 15, 2011 Fox
$35,000,000 $135,000,000
Hanna Apr 8, 2011 Focus
$4,000,000 $12,000,000
Soul Surfer Apr 8, 2011 Sony / TriStar
$4,000,000 $15,000,000
Your Highness Apr 8, 2011 Universal
$15,000,000 $38,000,000
Arthur (2011) Apr 8, 2011 Warner Bros.
$10,000,000 $27,000,000
Insidious Apr 1, 2011 FilmDistrict
$8,000,000 $18,000,000
Diary of a Wimpy Kid 2: Rodrick Rules Mar 25, 2011 Fox
$21,000,000 $60,000,000
Sucker Punch Mar 25, 2011 Warner Bros.
$22,000,000 $53,000,000
Paul Mar 18, 2011 Universal
$12,000,000 $32,000,000
The Lincoln Lawyer Mar 18, 2011 Lionsgate
$9,000,000 $28,000,000
Limitless Mar 18, 2011 Relativity Media
$17,000,000 $53,000,000

 

Additional reporting by Daniel Garris and Alex Edghill.

Tags: Jumping the Broom, Something Borrowed, Thor

1 Comment

  • nivaldo on 12 March 2011

    wtf is going on with Sucker Punch?
    I thought those numbers would increase, and I hope you're wrong.

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