Long Range Forecast: 'Dr. Seuss' The Lorax' and 'Project X'
Featured Stories - on January 07, 2012 by Phil Contrino
We've added Dr. Seuss' The Lorax and Project X to our Long Range Forecast this week. Both films are set to open on March 2.
Adaptations of Dr. Seuss books are hit (How the Grinch Stole Christmas) and miss (The Cat in the Hat), so The Lorax is certainly not a sure thing. Yet there's always plenty of room at the box office for family fare, so even if The Lorax isn't a classic adaptation it can still hang around for a while.
Project X will try to use a filmmaking approach similar to District 9 on a party film. If it works, this one could easily turn into a sleeper hit.
Check out our predictions in the table below.
Extremely Loud and Incredibly Close: $15 million/$60 million **
| Title | Release Date | Distributor | Opening Weekend | Cumulative |
|---|---|---|---|---|
| Project X (2012) | Mar 2, 2012 | Warner Bros. |
$8,000,000 | $22,000,000 |
| Dr. Seuss' The Lorax | Mar 2, 2012 | Universal |
$38,000,000 | $125,000,000 |
| Gone | Feb 24, 2012 | Summit |
$7,000,000 | $18,000,000 |
| Good Deeds | Feb 24, 2012 | Lionsgate |
$21,000,000 | $45,000,000 |
| Wanderlust | Feb 24, 2012 | Universal |
$13,000,000 | $35,000,000 |
| Act of Valor | Feb 24, 2012 | Relativity Media |
$6,000,000 | $17,000,000 |
| Ghost Rider: Spirit of Vengeance | Feb 17, 2012 | Sony / Columbia |
$32,000,000* | $70,000,000 |
| This Means War | Feb 17, 2012 | Fox |
$20,000,000* | $46,000,000 |
| The Secret World of Arrietty | Feb 17, 2012 | Disney |
$5,000,000* | $15,000,000 |
| Star Wars: Episode I - The Phantom Menace 3D | Feb 10, 2012 | Fox |
$22,000,000 | $65,000,000 |
| Journey 2: The Mysterious Island | Feb 10, 2012 | Warner Bros. |
$14,000,000 | $65,000,000 |
| Chronicle | Feb 3, 2012 | Fox |
$8,000,000 | $20,000,000 |
| Big Miracle | Feb 3, 2012 | Universal |
$9,000,000 | $25,000,000 |
| The Woman in Black | Feb 3, 2012 | CBS Films |
$13,000,000 | $38,000,000 |
| Man On a Ledge | Jan 27, 2012 | Summit |
$10,000,000 | $29,000,000 |
| The Grey | Jan 27, 2012 | Open Road |
$9,000,000 | $30,000,000 |
| One For the Money | Jan 27, 2012 | Lionsgate |
$11,000,000 | $31,000,000 |
| Haywire | Jan 20, 2012 | Relativity Media |
$8,000,000 | $23,000,000 |
| Underworld Awakening | Jan 20, 2012 | Sony / Screen Gems |
$22,000,000 | $48,000,000 |
| Red Tails | Jan 20, 2012 | Fox |
$9,000,000 | $25,000,000 |
| Contraband | Jan 13, 2012 | Universal |
$15,000,000 | $38,000,000 |
| Beauty and the Beast 3D | Jan 13, 2012 | Disney |
$20,000,000 | $60,000,000 |
| Joyful Noise | Jan 13, 2012 | Warner Bros. |
$17,000,000 | $50,000,000 |
*four day weekend
**first weekend of wide release
Additional reporting by Daniel Garris and Alex Edghill.

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