Long Range Forecast: 'Battleship' and 'What To Expect When You're Expecting'

Featured Stories - on March 24, 2012 by BOXOFFICE Staff

longrangeforecast32412.pngWe've added Universal's Battleship and Lionsgate's What To Expect When You're Expecting to the Long Range Forecast. Both films are set to open on May 18.

Battleship

PROS:

- A great ensemble cast full of up-and-comers such as Taylor Kitsch, Brooklyn Decker and Alexander Skarsgard
- Director Peter Berg has a blockbuster track record thanks to Hancock
-
The action-loving crowd isn't exactly very discrimination. See the success of Transformers and G.I. Joe
-
Opening early internationally could help build positive buzz

CONS:

- Plenty of negative tweets already
- Bad buzz that resembles the kind that plagued Green Lantern and Cowboys & Aliens
-
Opening a week before Men in Black 3 could hurt its staying power
- Opening early internationally could result in negative buzz

What To Expect When You're Expecting

PROS:

- Could follow in the footsteps of Valentine's Day and He's Just Not That Into You
-
Will serve as counter-programming to action flicks
- May tap into the same audience that turned Bridesmaids into a surprise hit last summer

CONS:

- Could follow in the footsteps of New Year's Eve
-
Reactions to the first trailer have been less than enthusiastic on Facebook and Twitter
- Will have limited date appeal despite featuring male dilemmas

Check out our predictions in the table below.

Title Release Date Distributor Opening Weekend Cumulative
What to Expect When You're Expecting May 18, 2012 Lionsgate
$19,000,000 $65,000,000
Battleship May 18, 2012 Universal
$46,000,000 $125,000,000
The Dictator May 11, 2012 Paramount
$25,000,000 $70,000,000
Dark Shadows May 11, 2012 Warner Bros.
$40,000,000 $105,000,000
Marvel's The Avengers May 4, 2012 Disney
$155,000,000 $370,000,000
Safe (2012) Apr 27, 2012 Lionsgate
$9,000,000 $23,000,000
The Five-Year Engagement Apr 27, 2012 Universal
$23,000,000 $88,000,000
The Raven Apr 27, 2012 Relativity Media
$14,000,000 $42,000,000
The Pirates! Band of Misfits Apr 27, 2012 Sony / Columbia
$9,000,000 $35,000,000
The Lucky One (2012) Apr 20, 2012 Warner Bros.
$22,000,000 $58,000,000
Chimpanzee Apr 20, 2012 Disneynature
$6,000,000 $17,000,000
Think Like a Man Apr 20, 2012 Sony / Screen Gems
$20,000,000 $53,000,000
The Three Stooges Apr 13, 2012 Fox
$13,000,000 $38,000,000
Lockout Apr 13, 2012 Open Road
$7,000,000 $19,000,000
The Cabin in the Woods Apr 13, 2012 Lionsgate
$14,000,000 $33,000,000
American Reunion Apr 6, 2012 Universal
$34,000,000 $100,000,000
Titanic 3D Apr 4, 2012 Paramount
$44,000,000 $155,000,000
Mirror Mirror Mar 30, 2012 Relativity Media
$22,000,000 $64,000,000
Wrath of the Titans Mar 30, 2012 Warner Bros.
$39,000,000 $108,000,000

Phil Contrino, Daniel Garris, Alex Edghill and Shawn Robbins contributed to this article.

Tags: What To Expect When You're Expecting, Battleship

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