Long Range Forecast: 'Marvel's The Avengers'
Featured Stories - on March 10, 2012 by Phil Contrino
We've added Marvel's The Avengers to our Long Range Forecast. The superhero flick is set to open May 4.
The first full weekend of May is one of the best weekends of the year—moviegoers have been trained to think of it as the beginning of the Summer season. This year, The Avengers will do some serious damage in the coveted spot. Think of The Avengers as a superhero movie on steroids. The $169 million record-setting opening of Harry Potter and the Deathly Hallows - Part 2 could very well be in jeopardy.
Check out our predictions in the table below.
| Title | Release Date | Distributor | Opening Weekend | Cumulative |
|---|---|---|---|---|
| Marvel's The Avengers | May 4, 2012 | Disney |
$155,000,000 | $370,000,000 |
| The Five-Year Engagement | Apr 27, 2012 | Universal |
$23,000,000 | $88,000,000 |
| The Raven | Apr 27, 2012 | Relativity Media |
$14,000,000 | $42,000,000 |
| The Pirates! Band of Misfits | Apr 27, 2012 | Sony / Columbia |
$11,000,000 | $40,000,000 |
| Safe (2012) | Apr 27, 2012 | Lionsgate |
$9,000,000 | $23,000,000 |
| The Lucky One (2012) | Apr 20, 2012 | Warner Bros. |
$22,000,000 | $58,000,000 |
| Chimpanzee | Apr 20, 2012 | Disneynature |
$6,000,000 | $17,000,000 |
| Think Like a Man | Apr 20, 2012 | Sony / Screen Gems |
$20,000,000 | $53,000,000 |
| Lockout | Apr 13, 2012 | Open Road |
$7,000,000 | $19,000,000 |
| The Three Stooges | Apr 13, 2012 | Fox |
$14,000,000 | $42,000,000 |
| The Cabin in the Woods | Apr 13, 2012 | Lionsgate |
$10,000,000 | $23,000,000 |
| American Reunion | Apr 6, 2012 | Universal |
$33,000,000 | $96,000,000 |
| Titanic 3D | Apr 4, 2012 | Paramount |
$44,000,000 | $155,000,000 |
| Mirror Mirror | Mar 30, 2012 | Relativity Media |
$18,000,000 | $50,000,000 |
| Wrath of the Titans | Mar 30, 2012 | Warner Bros. |
$46,000,000 | $125,000,000 |
| The Hunger Games | Mar 23, 2012 | Lionsgate |
$95,000,000 | $235,000,000 |
| 21 Jump Street | Mar 16, 2012 | Sony / Columbia |
$30,000,000 | $85,000,000 |
Additional reporting by Daniel Garris and Alex Edghill.
Garrett79 on 13 March 2012
You guys are just being silly. The Avengers won't do anything like the kind of business you are predicting for it. It's basically Iron Man 3, and it's not as though there are die-hard Captain America, Hulk, and Thor fans who are going to pad the film's box office totals.
If this was a true franchise crossover between behemoths who don't share the same fanbase (like, I don't know, Harry Potter and Twilight) then the fanbases might come together to create a box office monster, but this is just a super hero movie. And in many ways it's just a sequel to Captain America and Iron Man 2, both of which had somewhat disappointing box office grosses.
I am willing to bet it just barely tops the gross of the first Iron Man overall and has an opening weekend just below what the second Iron Man did. I'd put money on it, in fact.
As for Titanic in 3D, I don't think it will make as much as The Lion King 3D re-release made last year. That is a blockbuster whose appeal had faded significantly since its initial release and it's not the kind of movie people who liked it in 1997 are going to feel the need to take their families to now like a Disney movie or even The Phantom Menace.
marrodfo on 30 May 2012
Hmmm, looking at The Avengers boxoffice ($523,907,202 as of 5/30/12) you seem to be quite an expert, don't you GARRETT79 ? ...