Long Range Forecast: 'Playing For Keeps'

Featured Stories - on October 13, 2012 by BOXOFFICE Staff

playing.pngFor the second consecutive week, our Long Range Forecast sees the addition of just one new wide release as studios appear to be allowing the big November releases some breathing room while simultaneously providing distance from the hugely anticipated Hobbit film in the middle of December. This week's new entry, Playing for Keeps, is currently scheduled for release on Friday, December 7.

Playing for Keeps

PROS:

- Currently slated to be the only wide release of the weekend.

CONS:

- Opens right in between Thanksgiving weekend releases and The Hobbit.
- Gerard Butler likely has a smaller following now than he had two years ago after being out of the spotlight for a while.
- Having its earlier release date pushed back nine months isn't a good sign.

Notable changes on our forecast this week include Paranormal Activity 4, Alex Cross, Life of Pi, Silver Linings Playbook and Killing Them Softly.

Check out our predictions for these and other films in the table below.

Title Release Date Distributor Opening Weekend Cumulative
Playing For Keeps (2012) Dec 7, 2012 FilmDistrict
$6,000,000 $18,000,000
Killing Them Softly Nov 30, 2012 Weinstein Company
$12,000,000 $40,000,000
Red Dawn (2012) Nov 21, 2012 Open Road
$12,000,000* $36,000,000
Rise of The Guardians Nov 21, 2012 Paramount / DreamWorks
$39,000,000* $148,000,000
Silver Linings Playbook Nov 21, 2012 Weinstein Company
$12,000,000* $40,000,000
Life of Pi Nov 21, 2012 Fox
$17,000,000* $64,000,000
The Twilight Saga: Breaking Dawn - Part 2 Nov 16, 2012 Lionsgate
$148,000,000 $294,000,000
Lincoln Nov 9, 2012 Disney / DreamWorks
$17,000,000 $94,000,000
Skyfall Nov 9, 2012 Sony
$76,000,000 $216,000,000
Wreck-It Ralph Nov 2, 2012 Disney
$53,000,000 $175,000,000
The Man With the Iron Fists Nov 2, 2012 Universal
$11,000,000 $26,000,000
Flight Nov 2, 2012 Paramount
$32,000,000 $98,000,000
Chasing Mavericks Oct 26, 2012 Fox
$5,000,000 $13,000,000
Silent Hill: Revelation 3D Oct 26, 2012 Open Road
$10,000,000 $23,000,000
Cloud Atlas Oct 26, 2012 Warner Bros.
$21,000,000 $56,000,000
Fun Size Oct 26, 2012 Paramount
$7,000,000 $17,000,000
Alex Cross Oct 19, 2012 Lionsgate / Summit
$19,000,000 $43,000,000
Paranormal Activity 4 Oct 19, 2012 Paramount
$42,000,000 $84,000,000

* = 3-day opening weekend (Friday through Sunday)

Shawn Robbins, Phil Contrino, Daniel Garris and Alex Edghill contributed to this report.

Tags: Playing For Keeps

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