Weekend Predictions: 'Killing Them Softly' & 'The Collection'

Featured Stories - on November 28, 2012 by BOXOFFICE Staff

nov30.pngFollowing a record-breaking Thanksgiving weekend, audiences will take a pause in between two major holidays while studios follow suit. Killing Them Softly and The Collection are the only scheduled wide releases for this weekend.

Fandango reports that The Hobbit: An Unexpected Journey currently leads activity on the site with 17% of all sales today. Breaking Dawn - Part 2 is close behind with 16%, followed by Lincoln (13%), Life of Pi (9%) and Skyfall (7%).

Killing Them Softly

PROS:

- Brad Pitt's presence gives this otherwise under-the-radar pic a fighting chance for intriguing some audiences.
- Early reviews have been solid.
- Twitter activity hasn't been impressive, although the film's 98% "want to see" score across 24,000+ Flixster voters is strong.

CONS:

- Demand for a new film the week after a record-breaking holiday - especially given the amount of competition in the market currently - will be considerably low.
- The film's marketing campaign has been quite subtle. On top of the numerous release date changes over the past year, awareness seems lacking for a Pitt movie. 

The Collection

PROS:

- Reviews are strong, so the die hard horror audience could turn out.
- Horror fans don't have much in the market place to check out right now, especially after the disappointing word of mouth surrounding Paranormal Activity 4

CONS:

- Releasing a horror film after Halloween hasn't historically led to big box office.
- The low 1,700 theater count will work against it. 

Check out our predictions for these films and the rest of this weekend's top 11 in the table below.

Title Release Date Distributor Opening Weekend Cumulative
The Twilight Saga: Breaking Dawn - Part 2 Nov 16, 2012 Lionsgate / Summit
$17,000,000 $254,000,000
Skyfall Nov 8, 2012 Sony / Columbia
$16,800,000 $246,000,000
Lincoln Nov 9, 2012 Disney / DreamWorks
$15,800,000 $85,800,000
Life of Pi Nov 21, 2012 Fox
$13,200,000 $49,700,000
Rise of The Guardians Nov 21, 2012 Paramount / DreamWorks
$13,000,000 $48,600,000
Killing Them Softly Nov 30, 2012 Weinstein Company
$7,900,000 $7,900,000
Wreck-It Ralph Nov 2, 2012 Disney
$7,000,000 $158,300,000
Red Dawn (2012) Nov 21, 2012 FilmDistrict
$5,500,000 $30,300,000
Flight Nov 2, 2012 Paramount
$4,700,000 $81,700,000
Silver Linings Playbook Nov 16, 2012 Weinstein Company
$3,000,000 $10,600,000
The Collection Nov 30, 2012 LD Entertainment
$2,400,000 $2,400,000

Shawn Robbins, Phil Contrino, Daniel Garris and Alex Edghill contributed to this article.

Tags: The Collection, Killing Them Softly

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