Weekend Predictions: 'Killing Them Softly' & 'The Collection'
Featured Stories - on November 28, 2012 by BOXOFFICE Staff
Following a record-breaking Thanksgiving weekend, audiences will take a pause in between two major holidays while studios follow suit. Killing Them Softly and The Collection are the only scheduled wide releases for this weekend.
Fandango reports that The Hobbit: An Unexpected Journey currently leads activity on the site with 17% of all sales today. Breaking Dawn - Part 2 is close behind with 16%, followed by Lincoln (13%), Life of Pi (9%) and Skyfall (7%).
Killing Them Softly
PROS:
- Brad Pitt's presence gives this otherwise under-the-radar pic a fighting chance for intriguing some audiences.
- Early reviews have been solid.
- Twitter activity hasn't been impressive, although the film's 98% "want to see" score across 24,000+ Flixster voters is strong.
CONS:
- Demand for a new film the week after a record-breaking holiday - especially given the amount of competition in the market currently - will be considerably low.
- The film's marketing campaign has been quite subtle. On top of the numerous release date changes over the past year, awareness seems lacking for a Pitt movie.
The Collection
PROS:
- Reviews are strong, so the die hard horror audience could turn out.
- Horror fans don't have much in the market place to check out right now, especially after the disappointing word of mouth surrounding Paranormal Activity 4.
CONS:
- Releasing a horror film after Halloween hasn't historically led to big box office.
- The low 1,700 theater count will work against it.
Check out our predictions for these films and the rest of this weekend's top 11 in the table below.
| Title | Release Date | Distributor | Opening Weekend | Cumulative |
|---|---|---|---|---|
| The Twilight Saga: Breaking Dawn - Part 2 | Nov 16, 2012 | Lionsgate / Summit |
$17,000,000 | $254,000,000 |
| Skyfall | Nov 8, 2012 | Sony / Columbia |
$16,800,000 | $246,000,000 |
| Lincoln | Nov 9, 2012 | Disney / DreamWorks |
$15,800,000 | $85,800,000 |
| Life of Pi | Nov 21, 2012 | Fox |
$13,200,000 | $49,700,000 |
| Rise of The Guardians | Nov 21, 2012 | Paramount / DreamWorks |
$13,000,000 | $48,600,000 |
| Killing Them Softly | Nov 30, 2012 | Weinstein Company |
$7,900,000 | $7,900,000 |
| Wreck-It Ralph | Nov 2, 2012 | Disney |
$7,000,000 | $158,300,000 |
| Red Dawn (2012) | Nov 21, 2012 | FilmDistrict |
$5,500,000 | $30,300,000 |
| Flight | Nov 2, 2012 | Paramount |
$4,700,000 | $81,700,000 |
| Silver Linings Playbook | Nov 16, 2012 | Weinstein Company |
$3,000,000 | $10,600,000 |
| The Collection | Nov 30, 2012 | LD Entertainment |
$2,400,000 | $2,400,000 |
Shawn Robbins, Phil Contrino, Daniel Garris and Alex Edghill contributed to this article.
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