Weekend Predictions: 'Killing Them Softly' & 'The Collection'
Featured Stories - on November 28, 2012 by BOXOFFICE Staff
Following a record-breaking Thanksgiving weekend, audiences will take a pause in between two major holidays while studios follow suit. Killing Them Softly and The Collection are the only scheduled wide releases for this weekend.
Fandango reports that The Hobbit: An Unexpected Journey currently leads activity on the site with 17% of all sales today. Breaking Dawn - Part 2 is close behind with 16%, followed by Lincoln (13%), Life of Pi (9%) and Skyfall (7%).
Killing Them Softly
- Brad Pitt's presence gives this otherwise under-the-radar pic a fighting chance for intriguing some audiences.
- Early reviews have been solid.
- Twitter activity hasn't been impressive, although the film's 98% "want to see" score across 24,000+ Flixster voters is strong.
- Demand for a new film the week after a record-breaking holiday - especially given the amount of competition in the market currently - will be considerably low.
- The film's marketing campaign has been quite subtle. On top of the numerous release date changes over the past year, awareness seems lacking for a Pitt movie.
- Reviews are strong, so the die hard horror audience could turn out.
- Horror fans don't have much in the market place to check out right now, especially after the disappointing word of mouth surrounding Paranormal Activity 4.
- Releasing a horror film after Halloween hasn't historically led to big box office.
- The low 1,700 theater count will work against it.
Check out our predictions for these films and the rest of this weekend's top 11 in the table below.
|Title||Release Date||Distributor||Opening Weekend||Cumulative|
|The Twilight Saga: Breaking Dawn - Part 2||Nov 16, 2012||Lionsgate / Summit
|Skyfall||Nov 8, 2012||Sony / Columbia
|Lincoln||Nov 9, 2012||Disney / DreamWorks
|Life of Pi||Nov 21, 2012||Fox
|Rise of The Guardians||Nov 21, 2012||Paramount / DreamWorks
|Killing Them Softly||Nov 30, 2012||Weinstein Company
|Wreck-It Ralph||Nov 2, 2012||Disney
|Red Dawn (2012)||Nov 21, 2012||FilmDistrict
|Flight||Nov 2, 2012||Paramount
|Silver Linings Playbook||Nov 16, 2012||Weinstein Company
|The Collection||Nov 30, 2012||LD Entertainment
Shawn Robbins, Phil Contrino, Daniel Garris and Alex Edghill contributed to this article.