Weekend Predictions: 'Bullet to the Head', 'Warm Bodies' & 'Stand Up Guys'
Featured Stories - on January 30, 2013 by BOXOFFICE Staff
Opening this weekend are Bullet to the Head, Warm Bodies and Stand Up Guys. Historically, Super Bowl weekend isn't known for major breakouts while male-driven films in particular will see substantial declines from Saturday to Sunday.
Bullet to the Head
PROS:
- Sylvester Stallone has mounted a successful career comeback over the last few years.
CONS:
- Sly's most recent hits, the Expendables movies, succeeded on the merits of not just his name but an ensemble list of action stars.
- Opening on Super Bowl weekend will result in a huge Sunday drop with the target male audience staying at home for the game.
Warm Bodies
PROS:
- Early buzz for the film has been positive with advance screenings helping to spread word about the film.
- Online trailer reactions have been enthusiastic.
- The teen and young adult audience may be looking for something up their alley before Super Bowl Sunday.
CONS:
- Does the film have enough broad appeal to reach past teens and young adults beyond opening day?
Stand Up Guys
PROS:
- Walken, Arkin and Pacino give this small profile release some much needed visibility.
CONS:
- Opening in limited release with a very subdued (almost non-existent) marketing campaign reduces any chance for a breakout.
Check out our predictions for these films and the remainder of the top 11 in the table below.
| Title | Release Date | Distributor | Opening Weekend | Cumulative |
|---|---|---|---|---|
| Warm Bodies | Feb 1, 2013 | Lionsgate / Summit |
$20,700,000 | $20,700,000 |
| Hansel and Gretel: Witch Hunters | Jan 25, 2013 | Paramount |
$9,000,000 | $34,500,000 |
| Silver Linings Playbook | Nov 16, 2012 | Weinstein Company |
$7,500,000 | $79,800,000 |
| Mama | Jan 18, 2013 | Universal |
$6,000,000 | $57,500,000 |
| Zero Dark Thirty | Dec 19, 2012 | Sony / Columbia |
$5,300,000 | $77,800,000 |
| Bullet to the Head | Feb 1, 2013 | Warner Bros. |
$5,200,000 | $5,200,000 |
| Parker | Jan 25, 2013 | FilmDistrict |
$3,100,000 | $12,400,000 |
| Django Unchained | Dec 25, 2012 | Weinstein Company |
$2,900,000 | $150,800,000 |
| Lincoln | Nov 9, 2012 | Disney / DreamWorks |
$2,700,000 | $171,100,000 |
| Les Miserables (2012) | Dec 25, 2012 | Universal |
$2,600,000 | $141,700,000 |
| Stand Up Guys | Feb 1, 2013 | Lionsgate / Roadside |
$2,100,000 | $2,100,000 |
Phil Contrino, Daniel Garris, Alex Edghill and Shawn Robbins contributed to this report.
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