Weekend Predictions: 'Bullet to the Head', 'Warm Bodies' & 'Stand Up Guys'

Featured Stories - on January 30, 2013 by BOXOFFICE Staff

feb1.png

Opening this weekend are Bullet to the Head, Warm Bodies and Stand Up Guys. Historically, Super Bowl weekend isn't known for major breakouts while male-driven films in particular will see substantial declines from Saturday to Sunday.

Bullet to the Head

PROS:

- Sylvester Stallone has mounted a successful career comeback over the last few years. 

CONS:

- Sly's most recent hits, the Expendables movies, succeeded on the merits of not just his name but an ensemble list of action stars.
- Opening on Super Bowl weekend will result in a huge Sunday drop with the target male audience staying at home for the game.

Warm Bodies

PROS:

- Early buzz for the film has been positive with advance screenings helping to spread word about the film.
- Online trailer reactions have been enthusiastic.
- The teen and young adult audience may be looking for something up their alley before Super Bowl Sunday. 

CONS:

- Does the film have enough broad appeal to reach past teens and young adults beyond opening day?

Stand Up Guys

PROS:

- Walken, Arkin and Pacino give this small profile release some much needed visibility.

CONS:

- Opening in limited release with a very subdued (almost non-existent) marketing campaign reduces any chance for a breakout.

Check out our predictions for these films and the remainder of the top 11 in the table below.

Title Release Date Distributor Opening Weekend Cumulative
Warm Bodies Feb 1, 2013 Lionsgate / Summit
$20,700,000 $20,700,000
Hansel and Gretel: Witch Hunters Jan 25, 2013 Paramount
$9,000,000 $34,500,000
Silver Linings Playbook Nov 16, 2012 Weinstein Company
$7,500,000 $79,800,000
Mama Jan 18, 2013 Universal
$6,000,000 $57,500,000
Zero Dark Thirty Dec 19, 2012 Sony / Columbia
$5,300,000 $77,800,000
Bullet to the Head Feb 1, 2013 Warner Bros.
$5,200,000 $5,200,000
Parker Jan 25, 2013 FilmDistrict
$3,100,000 $12,400,000
Django Unchained Dec 25, 2012 Weinstein Company
$2,900,000 $150,800,000
Lincoln Nov 9, 2012 Disney / DreamWorks
$2,700,000 $171,100,000
Les Miserables (2012) Dec 25, 2012 Universal
$2,600,000 $141,700,000
Stand Up Guys Feb 1, 2013 Lionsgate / Roadside
$2,100,000 $2,100,000

Phil Contrino, Daniel Garris, Alex Edghill and Shawn Robbins contributed to this report.

Tags: Stand Up Guys, Warm Bodies, Bullet to the Head

0 Comments

No comments were posted.

What do you think?